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Women Prefer Blogs/Facebook To Twitter

It’s true, women make up 85% of the purchase decisions in the U.S.  This information is key to any and every marketer.  With Mother’s Day gone and Father’s Day on the rise, perhaps it’s time to pay attention to what women are doing on the web. – WST

By: Jason Lee Miller

Losing interest in traditional media

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Women keep their personal lives and business lives very separate when it comes to social media, according to the 2009 Women in Social Media Study by BlogHer, iVillage, and Compass Partners. While women consider blogs great sources of information, especially regarding purchases, the vast majority of women use social networks solely for keeping in touch with family and friends.

Over half (55%) of the women surveyed in said they participate in some kind of blog activity (publishing, posting comments, reading), and 53% use social networks.

But here’s the kicker: Women use social networks in the purest sense only; 75% use them to keep in touch with friends and family, and not so much as information sources or for making purchase decisions. That’s a major insight considering this is the half of population making 85% of purchase decisions in the US.

In contrast, women rely more on blogs for the business of life, and are twice as likely to use blogs than social networks as an information source (64%), for advice and recommendations (43%), and opinion sharing (55%). Women are 50% more likely to use social networks merely as a means of keeping in touch.

A third of those participating in social networks are loyal to just one and do no other social media activities on a weekly basis. There are likely infinite reasons for that, but it sheds a rather harsh light on why only 20% of women appear to use Twitter.

It could mean that most want all of the networking under one roof for convenience, and only desire one-to-many communication if it involves people they know and trust. It could also mean that Twittering is still considered a medium for celebrities, politicians, and digital hipsters; the survey found that women who themselves blog are significantly more active across all forms of social media.

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Filed under: Blogging, Facebook, Social Marketing, Social Media, Twitter, , , , , , ,

More Twitter Surprises

I have now been an active twitter for over 2 years. I am always suprised to find out who indeed is spending all this time reading and following tweets. This article below has some of of those answers. Read on:

When You Twitter – Do You Know Who is Listening? (And, will it help your conversion optimization efforts?)

by Raquel Hirsch and Chris Goward

In the current mad frenzy rush to all-things-Twitter, one data point seems to be missing from the 140-character discussion: Who is Twittering? And, similarly, who is out there ‘listening’ to your Tweets?

The Twittersphere is exploding.

According to an analysis of February data by comScore blogger Sarah Radwanick, over the past several months, comScore has been watching how quickly traffic to Twitter has exploded:

  • Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago.
  • The past two months alone have seen worldwide visitors climb more than 5 million visitors.
  • U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago.

But what are the demographics of Twitter users?

Well, marketing friends, it seems that we are in for a surprise.

Twitter Followers are older than you think

According to Reuters blogger Alexei Oreskovic, while Twitter “has the fast-growing microblogging service has all the earmarks of a young person’s pastime” Twitter devotees are grayer than you might expect:

The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or older.

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Filed under: Twitter, Web Success, , , , , ,

ElectricArtists Produces Directory of Brands on Twitter – MarketingVOX

ElectricArtist is now following major brands on Twitter. In the article below by MarketingVox, Twitter seems to have become the new “it” tool for all marketeers and congressmen alike.

However, I would welcome some personal feedback and case studies from users out there that have seen a substantial ROI or business changes by using Twitter for their brand, Anyone? Read article below.

ElectricArtists Produces Directory of Brands on Twitter

Brand management firm ElectricArtists launched Trackingtwitter, a site that tracks media, entertainment and consumer product accounts on the microblogging site.

Trackingtwitter follows Zappos, Whole Foods, Starbucks, Jet Blue and Comcast, among others. It broadcasts the category (“sports,” “television,” etc.), the companies’ Twitter usernames, number of followers, most recent tweet and any personal notes ElectricArtists’ team has gathered about them.

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

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Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Social Marketing, Social Media, Twitter, , ,

Friends and Foes in the Twitter Universe

I have now been an active Twitterer for over 2 years with over 850 followers that is growing daily. Twitter has been a very interesting social and business experience. I find myself using Twitter for everything from casual conversation, business contacts, researching links, posting jobs and fielding questions. As I explore micro-blogging, I have discovered a few likes and dislikes that I want to share with my readers. Here are some of my comments about “TweetFriends” and TweetFoes. Read more.

Source: Web Success Team Marketing Info

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Filed under: Drive Traffic, Online Advertising and Marketing, Online Business, Social Marketing, Social Media, Social Profiling, Twitter, Web Traffic, , ,

Selling Skeptics on the Benefits of Social Media Marketing: A Personal Experience.

More and more companies are turning to Social Media Strategies. In spite of all this attention there is still an element of weariness at the though of putting a profile on Facebook, MySpace or LinkedIn. After 4 years of eating and breathing Social Media I thought I would put a few notes together to help others take the plunge.

The hooks: The why and where.
Way back in 2004, my daughter, still in high school, soon to be a graduate and off to college, announced that now she could finally get herself a Facebook profile. At the time it was open only to college students. Needless to mention I was intrigued. I already had a MySpace profile for the company and could not see it being of much use. Once Facebook opened its doors to the general audience I was the first to get an account.

To my surprise I found that I was networking with my peers and I discovered that not only I could post information but I got lots of good resources in exchange. I joined every group, downloaded every app and made tons of friends. I was now officially part of a community that could benefit my business. I was now hooked!

The arguments: Building a business with no time to spare
The more I shared our information, the more traffic came to our website. For very little cost I was able to create massive brand awareness. I saw a steady increase from month to month and a steady increase in lead generation. I devised a system that enabled me to do my actual work and make some time for networking. 20 minutes 3 times a day. For example: the phone call to a client became a personal wall post on Facebook and I began fielding inquiries through LinkedIn.

Introductory programs: Business benefits
As I progressed I discovered other Social Marketing Sites. There are many very good ones out there but I only have room for a few key ones:

  • Facebook has a “fan page” feature and a “groups page” here you can promote your products and services to your network of friends and colleagues. You can also create vertical groups for your “niche” pages.
  • LinkedIn is the choice for the corporate set and is strictly networking. One of the features is an answers box, here you can share expertise in your field.
  • MerchantCircle allows you to market your business in the neighborhood, it is a “business in a box” concept with all the tools you need to promote your services online.
  • Twitter is a micro-blog that allows you to post 140 characters. Here you can share relevant links, talk to your fans and follow relevant posts. The more followers you get the more visible you become.
  • YouTube speaks for itself. Needless to mention it exemplifies the power of viral marketing.

For those still wondering, I recommend that you work closely with your online marketing agency to establish a social media time allotment, which profiles make sense and what the ROI could be. And of course watch the metrics.

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Source: Web Success Team Marketing Info

Filed under: Direct Response Marketing, Facebook, Online Advertising and Marketing, Online Business, Online Marketing, SEO, SEM, Keywords, Direct Response W, Social Marketing, Social Media, Social Profiling, Twitter, Video, Video Marketing, Video Optimization, , , , , , , , ,

Build Brand Identity on Twitter

If you are seeking the most effective way to build your brand identity on Twitter to increase traffic to your site, then The Web Success Team recommends this great article.

25 Power Tips To Build Brand Identity on Twitter

Posted by Web Strategist ShriNagesh November 15, 2008

By The results of your social media networking depends on what you want to achieve with the time you invest on social media. If you have specific objectives, chalk out a plan before you get started.

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Filed under: Drive Traffic, Online Branding, Social Media, Social Profiling, Twitter, Web Success, Web Traffic, , , , , , ,

A Makeover for Your Un-Sexy Product

Let’s say you are selling a product that should be doing better but instead could be putting people to sleep. How do you create a buzz and revitalize interest and sales? Here are a few “sexy” tips.

read more | digg story

Filed under: Online Branding, Social Marketing, Social Media, Social Profiling, Twitter, Uncategorized, Web Success, , , , , , ,

Understanding and Aligning the Value of Social Media

Understanding and Aligning the Value of Social Media | FutureNow’s GrokDotCom / Marketing Optimization Blog

By Bryan Eisenberg | November 7th, 2008

The economy still weighs heavily on everyone’s mind, and we’re seeing drastic changes in traffic patterns. Hopefully, with changes in the U.S. political climate, things will turn around a bit.

Over the last few weeks, I’ve also been watching many self-proclaimed marketing gurus speak of social media’s role in filling in the gap during the economic downturn. While social media should be a part of any forward-thinking and transparent company, I would urge caution if you believe that you can monetize it easily or quickly. It’s also not a magic pill for traffic building.

But for those who think I’m a naysayer, I must admit I am a social media addict. I will also go on the record to say that you can successfully use social media for marketing.

The biggest problem I have with the term “social media” is that it isn’t media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others I don’t have the word count to mention aren’t media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for delivery of ads near and around relevant content. Social media are platforms for interaction and relationships, not content and ads.

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Filed under: Social Marketing, , , , ,

16 Examples of Huge Brands Using Twitter for Business

Finally the big guys are jumping on the bandwagon. This is only the beginning. I predict Twitter will be used for tech support, coupons, sales, special offers and much more. Use your imagination! Read on.

by Ann Smarty

All Twitter benefits and (potential) spheres of usage are yet to be explored. However it is great to see some of huge companies already taking advantage of the tool:

  • To update customers of the company deals and coupon codes:

1. Dell has created a number of Twitter profiles, each meant for different types of deals (e.g. DellOutlet posts recent refurbished Dell computer offers).

2. Starbucks posts new offers and also participates in threaded discussions of these offers with their Twitter-followers.

read more | digg story

Filed under: Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, , , , ,

5 marketing tips for tackling Twitter

Excellent, informative. So here it is, read on.

As with other social media, the most important first step is to listen to the conversations. See what people are saying about you on Twitter. The daily thoughts of so many people can be an incredibly rich source of information on the perceptions of your brand, products and services.

read more | digg story

Filed under: Drive Traffic, Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, ,

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