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Web Success Team is looking for a Few Good Bloggers: Writer Alert!

The Web Success Team is looking for article submissions for our Marketing and Business Blogs. Your credited articles will be widely distributed throughout the Internet and through our social networking activities. This is a great opportunity for our contributors to gain more widespread distribution and to promote their talents.

Read more at: Web Success Team Marketing Info

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Writing Content for Small Businesses Online

Search taxonomy is becoming very important in search engine optimization.  Using a recent study, Bill goes into detail on the types of searches that are done and how to implement them in your content.  Knowing how users find your business and what they are looking for can help with ad and SEO campaigns.  Marketing is a key factor for any online business.   If you are starting out or need to revamp your website check out our new Solopreneur Package. –  WST

By: Bill Slawski

There are creative ways that a small business may use to help visitors find them online, engage those visitors and customers, and keep them coming back. The Small Business Administration has a article that describes some ways that many businesses can use to promote their business in 15 Foolproof Ideas for Promoting Your Company. The article offers ideas like holding contests, or publishing a newsletter, offering demonstrations and seminars and more. Many of those ideas can work well in an online setting.

When you create content for an ecommerce site, it also can help to think about more than just how you may present the products or goods that you offer on your pages. Many ecommerce sites on the web simply break products own into categories, and provide very little beyond a listing of those products and brief descriptions about them.

Understanding how people may search for what you have to offer can be really important, especially if you hope to have visitors find you through search engines. It can be a key to finding creative ways to bring people to your site who might be interested in what you have to offer.

Different Intents Behind Searches

It can be helpful to understand that when people search, they often have different purposes in mind. When someone from one of the major search engines writes about these different purposes, they often refer to them as “user intent.”

Some people may want to learn about a topic, or to buy something, or to learn how to do something for free. Since many visitors may arrive at a web site through a search engine, it helps to know about different types of queries that a searcher may use to find your site. So, an important way of thinking about queries is to consider the intent behind them.

A convenient way of breaking down queries into different types is described in a paper written by search engineer Andrei Broder, who classifies the intent behind queries down into navigational, transactional, and informational, in the paper A taxonomy of web search (pdf)

Informational Queries – The web is much more than just a commercial space, filled with marketing and commerce. It’s a medium where people can communicate with each other, share ideas, learn about a world of topics, find and offer advice, and explore other countries and cultures and communities. Many people who do go online with some kind of commercial intent do so to save money rather than spend it, often looking for ways to do things themselves. People who may want to buy something may be looking for information that can help them make an informed decision before they decide to make a purchase.

Navigational Queries
– A navigational query is one in which a searcher is attempting to find a specific page or site that they have visited before, or have assumed likely exists on the Web. For example, if I want to visit the pages of the American Psychological Association, I might type [apa] into a search box, hoping that the top search result might be the home page for the organization. The major commercial search engines have even been trying to help people who perform navigation type queries by attempting to associate certain query terms with sites that may be ideal destinations for those queries. The search engines may even offer additional links under a listing for those sites, referred to as site links or quicklinks, which may help lead searchers to pages within a site that they may be interested in ending up at on those sites.

Transactional Queries – Transactional queries are ones in which a searcher may not have a specific site in mind, but they want to perform or complete some kind of task online, such as accessing and searching a database about a topic, being entertained interactively, downloading a video, making a purchase, or interacting with the site or others in some way. If you offer goods or services to consumers or to other businesses, you’ll want to be found by the people who are looking for what you have to offer and want to interact with you.

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The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

  • Filed under: Content, Online Branding, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, SEO Expert, Web Content, , , , , , , , , , , ,

    Advanced Search Operators and SEO

    For those with an understanding of search engine optimization (SEO) and its importance, here is a comprehensive explanation of a new “SEO” called search engine operators.  These operators allow you to see specific details about your keywords and can help with researching new and more effective keywords. – WST

    By: Ivan Strouchliak

    In this article we’ll share with you a couple of cool hacks to use in search engine optimization called advanced search engine operators. To use this article you must already be aware of your core keywords (the main keywords for which you’re trying to rank). If you’re not sure which keywords you want to target, use the Google Keyword Tool or Wordtracker for some research.

    Using Advanced Search Operators – Intitle, Inurl, Inanchor

    First, go ahead and open Google.com or Yahoo.com in a new window. Just follow the steps in the article and you’ll learn some new, helpful tricks. Use both to compare their usefulness.

    NOTE: Keep in mind that Google doesn’t share much data with SEOs, while Yahoo is more open. Google is well aware that mainly SEOs use the commands described below, so it limits results on purpose. Take this information with a grain of salt.

    Intitle: Command

    intitle:keyword

    intitle:”keyword phrase”

    With this command, you will only see search results with your keyword phrase in title. The title tag is a crucial SEO element, and all pages targeted to a particular key phrase have targeted keywords in the title tag. With this command you can estimate the approximate number of competitors fighting over a specific keyword. Search both Google and Yahoo to get an average number.

    As an example, a regular Google search for mortgage broker gives 7,440,000 results. A search with intitle:”mortgage broker” gives 251,000 results, which is a better representation of your competitors.

    Search in Yahoo with this command gives 1,250,000 results. Yahoo’s results tend to be three to five times bigger than Google’s.

    Inurl: Command

    inurl:keyword

    This command shows websites that have your keyword phrase in their URL. The keyword may be located in the domain name, as with http://www.examplekeyword.com, or in the filename (URL), as with http://www.example/yourkeyword.com.

    For example, if you search with inurl:”mortgage broker” you’ll see 102,000 results for sites that have “mortgage broker” in their URL. Chances are, the sites on the first three pages are your competitors.

    Yahoo shows 408,000 results.

    Inanchor: Command

    inanchor:keyword

    inanchor:”keyword phrase”

    inanchor:keyword1 inanchor:keyword2 inanchor:keyword3

    With this command you can see websites that have a specific keyword in anchor text pointing to the domain. Usually this means that the site did link building with this keyword phrase. Google shows 7,020,000 results for inanchor:mortgage inanchor:broker, which is not likely to be a real number, while a search for “mortgage broker” gives 7,450,000 results. As mentioned above, Google distorts this data.

    Yahoo is a little bit better when it comes to the inanchor command. Its index shows 118,000,000 for “mortgage broker” and 982,000 results for inanchor:mortgage inanchor:broker, which is a more accurate. You’ll notice that Google’s search count is a lot smaller than Yahoo’s, so don’t trust those numbers too much.

    The inanchor command is very important, but unfortunately search engines don’t share this information with SEOs for obvious reasons. Linkscape and Majestic SEO keep their own indexes of the web and allow SEOs to see the anchor text of links. You need to pay for both, but it’s worth it.

    Also, keep in mind that Google is now putting a lot of weight on domain trust, rather than anchor text. Anchor text is still an important factor, but domain trust is just as important.

    Combining Intitle and Inanchor Commands

    By combining two commands you can get results that list real SEO savvy competitors. When you use this command you will see results that have your keywords both in the page title and as anchor text for incoming links. . . Again, take the information with a grain of salt and use both Google and Yahoo. Let’s see the results.

    Read More
    The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
    The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

    Filed under: Google, Search Engine Optimization, SEO Expert, Web Analytics, Yahoo, , , , , , , , ,

    Website Spider and Visitor Usability

    This is a great article that properly details how to make your website user and spider friendly. Making it easy for visitors to use your site can shorten your bounce rate and may increase sales. You want users to have access to the necessary information so they can act by either bookmarking your page or buy from you.

    by: Ivan Strouchliak

    In this article we are going to discuss spider and visitor website usability issues. Luckily for us, both search engine spiders and human visitors have similar preferences, and are quite easy to satisfy. Before we get deeply into what you should be doing, though, let’s start with some examples of what you shouldn’t be doing.

    Bad Examples of Usability

    The examples below are from 2008. I’ve never been to web design school, but from the examples below I get the feeling that universities and colleges are not doing their jobs. The sites below were either done by amateurs or web designers who picked the wrong profession. Go to those sites and try getting ANYWHERE. It’s a hassle. Keep mental notes and make sure you AVOID those crimes against usability.

    Source: SEO Chat

    For further can’t miss marketing thoughts, download the Web Success Team’s latest Ten Steps to Web Success. And for a complete direct response marketing solution, discover our Solopreneur Marketing Package. It’s available for a limited time and for a select few. If you read this paragraph, I did my direct response job. Don’t forget to click the links!

    TeamWork Builds Web Success

    The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

    Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

    Filed under: Direct Response Marketing, Drive Traffic, Online Advertising and Marketing, Online Business, SEO Expert, , , , , ,

    Why Get Press Release Writing Services?

    For most SEO service providers, press release writing services are some of the most neglected of all that they offer. It’s not something that people often get, with many preferring more ‘mainstream’ services like link building. But press releases can be just as effective as any article, and can tie in just as well to your online marketing strategy – if you know how to use it, that is.

    What’s a Press Release?

    Press releases are essentially short informative articles. Think of your typical marketing articles, make them a bit shorter, add a dash of journalistic writing styles and you’d get a pretty good idea of what press releases look and sound like.

    Despite the differences in style, press releases are very similar to good old articles when it comes to using them for marketing. Both are great mediums for informing people about something, both can be used as a context for link building and – most importantly – both can be used to beef up the content on your site.

    Not Your Regular SEO Copywriting

    Style is the fundamental difference between regular article writing and real press release writing services. There’s a particular template and feel to be achieved for press releases, and that can only be had if the writer knows what he or she is doing. That said, you have to be a little pickier with the professional SEO company you’re working with if you want to incorporate press releases in your SEO.

    If you’re the type who regularly requests for sample writing from potential service providers, don’t stop now. Ask specifically for samples from the company’s previous press release writing projects so that you can see how its writers work with a real case. That’s because some companies don’t make much of a distinction between regular marketing articles and press release writing, and that could spell a wasted investment on your part.

    When you’re considering press release writing services from different professional SEO companies, look at the style and feel of the writing first. A well-written press release should use concise language, a mildly impersonal tone and more journalistic than usual style. Most professional SEO companies who have been in the business for some time should know how to pull it off for you.

    Making the Most of Press Releases

    Press releases are also used in a slightly different way than regular marketing articles, and you have to make sure that this is something your service provider knows about. Directories are commonly the default destination for marketing articles; after all, that’s the main purpose of the directories. A press release, meanwhile, would look awkward and out of place in a regular article directory.

    Most of the time, your press releases would better fit the context of a news site or a news aggregator that really deals with news from all over the Internet. Remember, part of the rationale behind a press release is to make your company look important and newsworthy. Getting your press release on an actual news site only strengthens that impression.

    There are a good number of differences between regular article marketing and promotion with the use of press releases. Quiz your service provider about the difference to see if you can expect quality output from them.

    Article source: http://www.articlebots.com

    TeamWork Builds Web Success

    The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

    Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

    Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

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    Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Press Releases, , , , , , , , ,

    SEO Automatic » Automated SEO Information

    Marci Rosenblum found this amazing tool to check your SEO. It gives you a quick overview of your website: Meta Tags, Description, keywords, compression, W3 compliance among others. All you have to do is type the url address and hope that no red alerts appear. Scott Hendison gives you fix suggestions to all your errors. Enjoy!
    http://www.seoautomatic.com

    Manually looking at certain aspects of your website to determine your “SEO readiness” is really not a complicated task once you know what you’re looking for, but it’s tedious.
    No matter their skill level, anyone familiar with SEO would probably look at a few basic elements of your webpage.

    read more | digg story

    Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Uncategorized, , , , , ,

    Web Marketing: If You Don’t Know About SEO, Start With Pre-SEO

    Great article. Doing your homework before hiring an SEO company is essential.

    By SCORE

    Web-savvy people, close your eyes. This is a definition of SEO, “search engine optimization,” for the average Jennifer (or Jason).

    SEO is a group of “internet things” you can do to help people find your website when they are looking for your subject, service or product, all without buying ads to send them there.  These “internet things” are mostly words you put on your website, or in its code. And sometimes on other websites too.

    After this, explanations of SEO get very techy very fast.  So I’m getting you warmed up for SEO with pre SEO.

    I’m making up the term Pre SEO. Here’s my definition. Pre SEO is three things you can do, all by yourself, to start thinking in an SEO direction, to get ready for the real thing. Read more.

    Filed under: Search Engine Optimization, , ,

    Think about SEO before making a site live

    We have all been there. You want to make your new website live as soon as possible, so you work hard, publish it, submit it to Google and go from there. Two months later, you consider modifying your website structure to ‘SEO friendly’ URLs. This is one of the most common mistakes when setting up a new website if you are looking to rank well in the

    read more | digg story

    Filed under: Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Web Traffic,

    SEO Articles: 8 Things That Motivate Web-Audience Response

    It’s always a good idea to stick to the basics. When businesses stray too far from the fundamentals, problems arise, but sticking to the basics doesn’t mean boring people into a state of unconsciousness. If Web-visitors’ eyes glaze-over upon entering your site, you’ve lost them before you’ve begun.

    read more | digg story

    Filed under: Online Advertising and Marketing, Organic Search Results, Organic Searches, Search Engine Optimization, Web Traffic, ,

    How and Why to Optimize Your Web Images

    The three best items to have on your website are great content, lucrative keywords and optimization. These are key factors for generating traffic and potential customers. However, there is more to content than you might think. With the rise of Google’s Universal Searches, web goers everywhere are not just searching for articles but for images, videos and maps. Still the written word is the most powerful tool for your site even in these new media streams. So how can you optimize an image or a video for the search engines? With words, even if the item being searched for is not written content.

    If you have images, you need to supply them with content for search engines. What does this mean exactly? Search engines cannot read pictures, but they can read picture descriptions, or alt text tags. These tags are meant to be a sort of replacement for the image. When a viewer hovers over the image, the alt tag will appear, giving them more information.

    You can optimize your alt tags by using one or two keywords that are relevant to the image and maybe even your homepage. The tags should be no longer than one or two sentences and should not be drowning in keywords. If you load up your alt tags with keywords, search engine spiders will notice the excess usage and could lower your rankings. Remember to keep it simple. Over-optimized and long alt tags will not produce as many click-throughs as a shorter one would. You want the whole title to appear in search engine ranking pages (SERPs) so that they stand out, especially since you are optimizing for blended search.

    Another useful tip is to shrink your image sizes. If they take up a lot of memory, they will bog down the page load. Viewers do not want to wait more than 30 seconds for a site to load up; therefore, you want to simplify the image further so that it will load faster.

    Once your images and videos have alt tags and load faster, your site will have increased traffic. The more searches your site can be a part of, the better. Your site may have content everywhere. It’s time to branch out and discover where you can put it.

    TeamWork Builds Web Success

    The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

    Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

    Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

    Filed under: Search Engine Optimization, , , , , ,

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