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Advertising Will Change Forever

“I believe that digital advertising is just another tool in the general media world. The economic downturn and slashed budgets have increased the need to think out of the box. One the benefits of digital media is that you can measure analytics in real time.
I also believe that advertising will become more personalized as we delve into Social Media. But as the Internet world becomes saturated with constant messages, we will have to go back to the basics: Good creative!” – WST

Advertising Will Change Forever

By Josh Bernoff

Here’s one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you’ve ever seen a Forrester projection, it comes from a process like this.

This means that inside every projection is an idea or ten about the future. Those ideas can be powerful, and they come from research with marketers and consumers.

My colleague at Forrester, Shar Van Boskirk, just published our five-year interactive marketing forecast. The idea inside it is the real kicker.

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”

Unlike the last recession, digital marketing is no longer experimental. Now it looks more like advertising is inefficient, relative to digital. More than half of the marketers we surveyed said that effectiveness of direct mail, TV, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. Read More.

Source: Advertising Will Change Forever

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Filed under: Blogging, Facebook, Google, Online Advertising and Marketing, Online Branding, Online Marketing, SEO, SEM, Keywords, Direct Response W, Social Marketing, Social Media, Social Profiling, Twitter, Video, Video Marketing, Web Analytics, Web Success, , , , , , , , , ,

More Twitter Surprises

I have now been an active twitter for over 2 years. I am always suprised to find out who indeed is spending all this time reading and following tweets. This article below has some of of those answers. Read on:

When You Twitter – Do You Know Who is Listening? (And, will it help your conversion optimization efforts?)

by Raquel Hirsch and Chris Goward

In the current mad frenzy rush to all-things-Twitter, one data point seems to be missing from the 140-character discussion: Who is Twittering? And, similarly, who is out there ‘listening’ to your Tweets?

The Twittersphere is exploding.

According to an analysis of February data by comScore blogger Sarah Radwanick, over the past several months, comScore has been watching how quickly traffic to Twitter has exploded:

  • Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago.
  • The past two months alone have seen worldwide visitors climb more than 5 million visitors.
  • U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago.

But what are the demographics of Twitter users?

Well, marketing friends, it seems that we are in for a surprise.

Twitter Followers are older than you think

According to Reuters blogger Alexei Oreskovic, while Twitter “has the fast-growing microblogging service has all the earmarks of a young person’s pastime” Twitter devotees are grayer than you might expect:

The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or older.

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The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Filed under: Twitter, Web Success, , , , , ,

5 marketing tips for tackling Twitter

Excellent, informative. So here it is, read on.

As with other social media, the most important first step is to listen to the conversations. See what people are saying about you on Twitter. The daily thoughts of so many people can be an incredibly rich source of information on the perceptions of your brand, products and services.

read more | digg story

Filed under: Drive Traffic, Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, ,

How To Use Twitter For Marketing

Twitter is a relatively new web 2.0 site that is starting to gain a lot of popularity. That means that a lot of people have heard of it, but it is also quite common to run into people who haven’t heard of it..

read more | digg story

Filed under: Blogging, Twitter, , ,

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