The Web Success Business

Build Your Business Online

PPC vs Article Marketing

PPC vs Article Marketing. Web Success Team usually recommends the latter to our clients. We feel that Articles have staying power and help with search engine organic rankings. However I would not underestimate the power of PPC. A well crafted PPC campaign can compliment your blog and your website promotion. A good combination of both is optimum. The attached article explains the pros and the cons of PPC vs Article Marketing. Please read more. – WST

The Last Word in PPC vs. Article Marketing

SiteProNews

There is always a big discussion when it comes to comparing two of the best ways to advertise online: PPC (Pay-Per-Click) advertising and article marketing, otherwise known as “organic” or “natural” search engine optimization. There is no denying that both methods can be effective. However, which method is better? Which gives you a bigger bang for your buck?

You may get varying statistics on this issue, depending on which website you visit for information. Oh yes, this matters, because you have to consider the source of the statistics and who is sponsoring the article. For example, two sources of information (respectively, the Interactive Advertising Bureau (IAB) and ComScore) recently produced studies indicating that PPC advertising was more cost-effective on average. However, did the fact that Yahoo/Overture and Google were sponsoring this major study play any role in determining the final outcome? Of course it did – those are the two biggest PPC companies on the net!

In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer. We are going to review some statistics a little bit later on. For now, let’s consider some logical points that illustrate how PPC and article marketing differ. Read more

Advertisements

Filed under: Direct Response Marketing, Online Advertising and Marketing, Online Business, Online Marketing, SEO, SEM, Keywords, Direct Response W, Organic Search Results, Search Engine Optimization, Web Design, , , , ,

Crafting a Website with Personality Types in Mind

We, online marketers, always talk about finding your niche or target market.  One of the best ways to do so is through an understanding of human psychology and how people buy.  Marketing to personality types will help you craft your website or media campaign effectively.  This article details four main personality types and how they buy.  Use this as a resource for how you want to position your product/services and brand. –  WST

By: Ivan Strouchliak

We are all different. Some of us prefer to know every detail; others come to decisions in a matter of seconds. For you, authority may be the main deciding factor, while for others customer feedback is the main selling point. How do you know what your customer will respond to? This three-part series will explore how different kinds of customers approach their buying decisions based on their personality types, and how you can cater to what each type needs to know before they buy from you.

In this article I cover four main personality types. I will explain how those personality types view websites and make decisions, and how to craft a website to sell more effectively to each. This idea has been thoroughly explained and proved by FutureNow, owners of the marketing blog GrokDotCom.

Four Personality Types

No two people are identical. Everyone has talents, unique abilities and nasty hang-ups. There are, however, four personality types to which one can effectively market. Those personality types were tested over and again in design, copy writing and advertising, and experiments have proven that it is possible to raise conversion rates when these factors were applied appropriately. These personality types are not new, but were identified centuries ago.

Many of the great philosophers who have dabbled in theories about personality have identified four dominant temperaments. In 370 BC, Hippocrates identified them as Sanguine, Choleric, Phlegmatic, and Melancholic. Carl Jung (1875-1961) called them Feeler, Thinker, Sensor, and Intuitor. More recently, David Keirsey identified Idealists, Rationals, Guardians, and Artisans.Waiting For Your Cat To Bark

Myers Briggs classified those personalities as SJ, SP, NF and NT. Ken Evoy calls them boss, empathizer, mixer and ponderer, while Bryan and Jeffrey Eisenberg dubbed them Methodical, Spontaneous, Humanistic and Competitive.

Each type is distinct. For purposes of description, and to help keep their natures straight, I’ll categorize them with a mix of David Keirsey and Myers Briggs:

  • The Guardians SJ
  • The Artisans SP
  • The Idealists NF
  • The Rationals NT

Meet the Four Personality Types

The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

Filed under: Online Advertising and Marketing, Web Design, Web Development, Web Success, , , , , , , , , , , ,

When Should You Fire Your Website Designer

A website can be an effective marketing hub, driving traffic and sales to your business.  However, there is much more to a website than a fancy design.  Search engine optimization and marketing are key points for any successful website as well as a comprehensive design that is well branded and easy to use.  You need all of the above to maintain a successful business online. Many web designers do not know how to market the beautiful websites they create.  So be careful when shopping for a web designer. – WST

By Ajay Prasad

Your online business is not a wild crazy idea, but a source of your income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.

The problem is web designers’ focus on the technical aspects of the site. They don’t have a clue how to build a website that makes you a ton of money, drives floods of traffic, and gets you top placement on search engines.

Why Do You Have a Website?

The reason you have a website for your business, no matter what business you are in, is you want to rake in bundles of cash. Maybe not now, but definitely later, it should be bringing returns on your investment.

Your Website is Like Your Business

Make sure that your web designer owns a successful online business and knows how to run it.

Your sole purpose in having a website should be to use it as a marketing and communications tool. It is not there to be pretty. It should not be there to win awards. It is there to make you money. Even if you have a better product or service than your competitor, the one who attracts more prospects and customers – wins! Being the best at marketing is all that matters.

Online Marketing Is Completely Different Than Marketing Offline

All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It’s important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online.

They are two different worlds. For example, online marketing REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo….so you routinely appear on the first page for the optimal search terms for your business.

Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the “include all words” strategy has proven to be a total failure.

And, most designers and businesses do not know that SEO (search engine optimization) is not SEM (search engine marketing). If you do one and not the other, you will probably be very disappointed with your results.

Studies have shown that you need to be on the first page of search engine results to get enough people coming to your site. SEO and SEM are not optional for online success – they are mandatory!

Increase your ROI: Only Work with People Who Know Website and Online Marketing Read the rest of this entry »

Filed under: Direct Response Marketing, Drive Traffic, Search Engine Optimization, Uncategorized, Web Design, Web Development, , , , , , , , , , , ,

Steps to Improve Your Website for High Performance

Here is a clip from a current post by The Web Success Team on how to shape or change your website to reach higher performance.

“Do you find yourself staring at a screen and millions of websites with massive amounts of information not knowing what exactly will work for your company? You are not alone. As if running a business isn’t time consuming enough, re-developing a website to improve performance is a huge venture. Here are some tips to help you get started.”

read more | digg story

Filed under: Online Business, Web Design, Web Development, Web Success, Web Traffic, Website, , , , ,

Web Success Team Marketing Info: A Facelift for The Web Success Team

“Here is a link to The Web Success Team’s recent blog post about what factors to keep in mind when remodeling your website to keep up with the evolving Internet marketing standard.”

Web Success Team Marketing Info: A Facelift for The Web Success Team

Posted using ShareThis

Filed under: Web Content, Web Design, Web Development, Web Success, , , , ,

Picking An SEO-friendly Web Designer

Here’s what I have to add: Want a way around Flash? replace with video clips, you can optimize these and post them on the many video search and sharing engines.

read more | digg story

Filed under: Direct Response Online, Organic Search Results, Organic Searches, Search Engine Optimization, Web Design, Web Development

Follow me on Twitter

Save Poor Children In Asia

Save Poor Children In Asia
The Web Success Team is proud to be managing the "Save Poor Children In Asia" website.

RSS The Web Success Team Marketing Blog

  • An error has occurred; the feed is probably down. Try again later.