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Advertising Will Change Forever

“I believe that digital advertising is just another tool in the general media world. The economic downturn and slashed budgets have increased the need to think out of the box. One the benefits of digital media is that you can measure analytics in real time.
I also believe that advertising will become more personalized as we delve into Social Media. But as the Internet world becomes saturated with constant messages, we will have to go back to the basics: Good creative!” – WST

Advertising Will Change Forever

By Josh Bernoff

Here’s one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you’ve ever seen a Forrester projection, it comes from a process like this.

This means that inside every projection is an idea or ten about the future. Those ideas can be powerful, and they come from research with marketers and consumers.

My colleague at Forrester, Shar Van Boskirk, just published our five-year interactive marketing forecast. The idea inside it is the real kicker.

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”

Unlike the last recession, digital marketing is no longer experimental. Now it looks more like advertising is inefficient, relative to digital. More than half of the marketers we surveyed said that effectiveness of direct mail, TV, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. Read More.

Source: Advertising Will Change Forever

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Filed under: Blogging, Facebook, Google, Online Advertising and Marketing, Online Branding, Online Marketing, SEO, SEM, Keywords, Direct Response W, Social Marketing, Social Media, Social Profiling, Twitter, Video, Video Marketing, Web Analytics, Web Success, , , , , , , , , ,

Women & Our Online Behavior and Social Media Habits

Women have always been known to be community-oriented, which is why it’s no surprise that women more frequently use social networks. This study details how women use social media and what they look at and are looking for. Read on to find out how you can tune your marketing strategy to appeal to this niche. – WST

By: Julie Kent

SheSpeaks.com conducted a great survey of women’s online and computer habits, and published the results in a comprehensive 65-page document. It’s a fascinating study that looks mainly at women’s social habits online, and most definitely has implications for online marketing. Looking at the results of this study can help you tailor your marketing campaigns to effectively, rather than ineffectively, reach out to women.

Shopping & Social

Not surprisingly, the top activity for women online is shopping. The third most popular activity is social networking, which is also not a surprise given the stereotype that women just love to talk. The fact that both of these activities are very popular with women means that there is also some cross-over issues to consider. If women like to shop online, they’re likely to talk about that online and there are probably certain kinds of marketing tactics that will work better with them.

One of the first very obvious things that this study shows is that women of all ages are very active in social networks. Younger women are more active and have more contacts than older women, but a sizeable number of 40+ are taking advantage of social networking, and in some cases are more engaged than their younger peers.

Making up half the world’s population, “women” is a pretty large group. Within that group, then, you’d expect some different patterns of behavior to emerge. The biggest differences can be seen in different age groups – under 30’s and 40-somethings on up. With most 30 and unders having grown up with computers, it’s not surprising.

Key Findings of the Study

Here are some of the key findings for the two groups:

Younger women:

* Are more likely to say “connect with others” as top online activity (73%), compared to 40+ women (31%).
* Are more likey to look at consumer generated content (28%) than 40+ (10%).
* Are more likely to have profiles. 86% of 30 & under have profiles.
* Facebook and MySpace are most popular (78% and 79%)
* LinkedIn is more popular with high earners (41% for HHI $120K+ vs. 17% overall)

Older women are:

* 45% of 40+ have profiles.
* More active than younger women on Classmates (42% vs 19% for <30s).
* Facebook and MySpace are most popular (65% and 63%)
* LinkedIn is more popular with high earners (41% for HHI $120K+ vs. 17% overall)

None of those findings are really all that earth-shattering. Perhaps most surprising, however, is the high numbers of older women (40+) that are using social networks. It appears that while a majority of women join these networks to “connect” or “reconnect” (61% and 66%), there are also other factors at play. Younger women are most likely to join connect, reconnect, and share photos. A high proportion of older women, on the otherhand, join to keep an eye on their kids’ online activites, especially those with children ages 13 to 17.

Women aren’t just signing up and forgetting about their profiles and connections either. Half of all women log into social networks everyday. Two-thirds of under 30’s log-in daily, and 41% of 40+ log-in daily.

So what do Women do on Social Networks?

When you get a bunch of women together, who most enjoy shopping online and talking, what exactly do they talk about? 62% of all women talk about products, and 71% of those with children ages 13 to 17 talk about products. What kind of products do they talk about? The most talked about category of products on social networks by women is beauty products. After that food/restaurants and movies/entertainment were also popular, especially amongst younger women.

How do women feel about ads?

Women generally do not have good feelings about ads. 26% said they actively ignore ads, and another 20% said they are annoyed by ads. A few notice interesting ads once in awhile, but only about 2% ever actually click on an ad.

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The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

Filed under: Facebook, Social Marketing, Social Media, Social Profiling, Twitter, Web Success, , , , , , , , , , , , ,

Women Prefer Blogs/Facebook To Twitter

It’s true, women make up 85% of the purchase decisions in the U.S.  This information is key to any and every marketer.  With Mother’s Day gone and Father’s Day on the rise, perhaps it’s time to pay attention to what women are doing on the web. – WST

By: Jason Lee Miller

Losing interest in traditional media

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Women keep their personal lives and business lives very separate when it comes to social media, according to the 2009 Women in Social Media Study by BlogHer, iVillage, and Compass Partners. While women consider blogs great sources of information, especially regarding purchases, the vast majority of women use social networks solely for keeping in touch with family and friends.

Over half (55%) of the women surveyed in said they participate in some kind of blog activity (publishing, posting comments, reading), and 53% use social networks.

But here’s the kicker: Women use social networks in the purest sense only; 75% use them to keep in touch with friends and family, and not so much as information sources or for making purchase decisions. That’s a major insight considering this is the half of population making 85% of purchase decisions in the US.

In contrast, women rely more on blogs for the business of life, and are twice as likely to use blogs than social networks as an information source (64%), for advice and recommendations (43%), and opinion sharing (55%). Women are 50% more likely to use social networks merely as a means of keeping in touch.

A third of those participating in social networks are loyal to just one and do no other social media activities on a weekly basis. There are likely infinite reasons for that, but it sheds a rather harsh light on why only 20% of women appear to use Twitter.

It could mean that most want all of the networking under one roof for convenience, and only desire one-to-many communication if it involves people they know and trust. It could also mean that Twittering is still considered a medium for celebrities, politicians, and digital hipsters; the survey found that women who themselves blog are significantly more active across all forms of social media.

Read More

The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

Filed under: Blogging, Facebook, Social Marketing, Social Media, Twitter, , , , , , ,

More Twitter Surprises

I have now been an active twitter for over 2 years. I am always suprised to find out who indeed is spending all this time reading and following tweets. This article below has some of of those answers. Read on:

When You Twitter – Do You Know Who is Listening? (And, will it help your conversion optimization efforts?)

by Raquel Hirsch and Chris Goward

In the current mad frenzy rush to all-things-Twitter, one data point seems to be missing from the 140-character discussion: Who is Twittering? And, similarly, who is out there ‘listening’ to your Tweets?

The Twittersphere is exploding.

According to an analysis of February data by comScore blogger Sarah Radwanick, over the past several months, comScore has been watching how quickly traffic to Twitter has exploded:

  • Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago.
  • The past two months alone have seen worldwide visitors climb more than 5 million visitors.
  • U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago.

But what are the demographics of Twitter users?

Well, marketing friends, it seems that we are in for a surprise.

Twitter Followers are older than you think

According to Reuters blogger Alexei Oreskovic, while Twitter “has the fast-growing microblogging service has all the earmarks of a young person’s pastime” Twitter devotees are grayer than you might expect:

The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or older.

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Filed under: Twitter, Web Success, , , , , ,

ElectricArtists Produces Directory of Brands on Twitter – MarketingVOX

ElectricArtist is now following major brands on Twitter. In the article below by MarketingVox, Twitter seems to have become the new “it” tool for all marketeers and congressmen alike.

However, I would welcome some personal feedback and case studies from users out there that have seen a substantial ROI or business changes by using Twitter for their brand, Anyone? Read article below.

ElectricArtists Produces Directory of Brands on Twitter

Brand management firm ElectricArtists launched Trackingtwitter, a site that tracks media, entertainment and consumer product accounts on the microblogging site.

Trackingtwitter follows Zappos, Whole Foods, Starbucks, Jet Blue and Comcast, among others. It broadcasts the category (“sports,” “television,” etc.), the companies’ Twitter usernames, number of followers, most recent tweet and any personal notes ElectricArtists’ team has gathered about them.

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

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Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Social Marketing, Social Media, Twitter, , ,

Friends and Foes in the Twitter Universe

I have now been an active Twitterer for over 2 years with over 850 followers that is growing daily. Twitter has been a very interesting social and business experience. I find myself using Twitter for everything from casual conversation, business contacts, researching links, posting jobs and fielding questions. As I explore micro-blogging, I have discovered a few likes and dislikes that I want to share with my readers. Here are some of my comments about “TweetFriends” and TweetFoes. Read more.

Source: Web Success Team Marketing Info

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Filed under: Drive Traffic, Online Advertising and Marketing, Online Business, Social Marketing, Social Media, Social Profiling, Twitter, Web Traffic, , ,

Selling Skeptics on the Benefits of Social Media Marketing: A Personal Experience.

More and more companies are turning to Social Media Strategies. In spite of all this attention there is still an element of weariness at the though of putting a profile on Facebook, MySpace or LinkedIn. After 4 years of eating and breathing Social Media I thought I would put a few notes together to help others take the plunge.

The hooks: The why and where.
Way back in 2004, my daughter, still in high school, soon to be a graduate and off to college, announced that now she could finally get herself a Facebook profile. At the time it was open only to college students. Needless to mention I was intrigued. I already had a MySpace profile for the company and could not see it being of much use. Once Facebook opened its doors to the general audience I was the first to get an account.

To my surprise I found that I was networking with my peers and I discovered that not only I could post information but I got lots of good resources in exchange. I joined every group, downloaded every app and made tons of friends. I was now officially part of a community that could benefit my business. I was now hooked!

The arguments: Building a business with no time to spare
The more I shared our information, the more traffic came to our website. For very little cost I was able to create massive brand awareness. I saw a steady increase from month to month and a steady increase in lead generation. I devised a system that enabled me to do my actual work and make some time for networking. 20 minutes 3 times a day. For example: the phone call to a client became a personal wall post on Facebook and I began fielding inquiries through LinkedIn.

Introductory programs: Business benefits
As I progressed I discovered other Social Marketing Sites. There are many very good ones out there but I only have room for a few key ones:

  • Facebook has a “fan page” feature and a “groups page” here you can promote your products and services to your network of friends and colleagues. You can also create vertical groups for your “niche” pages.
  • LinkedIn is the choice for the corporate set and is strictly networking. One of the features is an answers box, here you can share expertise in your field.
  • MerchantCircle allows you to market your business in the neighborhood, it is a “business in a box” concept with all the tools you need to promote your services online.
  • Twitter is a micro-blog that allows you to post 140 characters. Here you can share relevant links, talk to your fans and follow relevant posts. The more followers you get the more visible you become.
  • YouTube speaks for itself. Needless to mention it exemplifies the power of viral marketing.

For those still wondering, I recommend that you work closely with your online marketing agency to establish a social media time allotment, which profiles make sense and what the ROI could be. And of course watch the metrics.

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Source: Web Success Team Marketing Info

Filed under: Direct Response Marketing, Facebook, Online Advertising and Marketing, Online Business, Online Marketing, SEO, SEM, Keywords, Direct Response W, Social Marketing, Social Media, Social Profiling, Twitter, Video, Video Marketing, Video Optimization, , , , , , , , ,

Build Brand Identity on Twitter

If you are seeking the most effective way to build your brand identity on Twitter to increase traffic to your site, then The Web Success Team recommends this great article.

25 Power Tips To Build Brand Identity on Twitter

Posted by Web Strategist ShriNagesh November 15, 2008

By The results of your social media networking depends on what you want to achieve with the time you invest on social media. If you have specific objectives, chalk out a plan before you get started.

read more

Filed under: Drive Traffic, Online Branding, Social Media, Social Profiling, Twitter, Web Success, Web Traffic, , , , , , ,

A Makeover for Your Un-Sexy Product

Let’s say you are selling a product that should be doing better but instead could be putting people to sleep. How do you create a buzz and revitalize interest and sales? Here are a few “sexy” tips.

read more | digg story

Filed under: Online Branding, Social Marketing, Social Media, Social Profiling, Twitter, Uncategorized, Web Success, , , , , , ,

How To Use Twitter For Marketing

Twitter is a relatively new web 2.0 site that is starting to gain a lot of popularity. That means that a lot of people have heard of it, but it is also quite common to run into people who haven’t heard of it..

read more | digg story

Filed under: Blogging, Twitter, , ,

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