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Writing Content for Small Businesses Online

Search taxonomy is becoming very important in search engine optimization.  Using a recent study, Bill goes into detail on the types of searches that are done and how to implement them in your content.  Knowing how users find your business and what they are looking for can help with ad and SEO campaigns.  Marketing is a key factor for any online business.   If you are starting out or need to revamp your website check out our new Solopreneur Package. –  WST

By: Bill Slawski

There are creative ways that a small business may use to help visitors find them online, engage those visitors and customers, and keep them coming back. The Small Business Administration has a article that describes some ways that many businesses can use to promote their business in 15 Foolproof Ideas for Promoting Your Company. The article offers ideas like holding contests, or publishing a newsletter, offering demonstrations and seminars and more. Many of those ideas can work well in an online setting.

When you create content for an ecommerce site, it also can help to think about more than just how you may present the products or goods that you offer on your pages. Many ecommerce sites on the web simply break products own into categories, and provide very little beyond a listing of those products and brief descriptions about them.

Understanding how people may search for what you have to offer can be really important, especially if you hope to have visitors find you through search engines. It can be a key to finding creative ways to bring people to your site who might be interested in what you have to offer.

Different Intents Behind Searches

It can be helpful to understand that when people search, they often have different purposes in mind. When someone from one of the major search engines writes about these different purposes, they often refer to them as “user intent.”

Some people may want to learn about a topic, or to buy something, or to learn how to do something for free. Since many visitors may arrive at a web site through a search engine, it helps to know about different types of queries that a searcher may use to find your site. So, an important way of thinking about queries is to consider the intent behind them.

A convenient way of breaking down queries into different types is described in a paper written by search engineer Andrei Broder, who classifies the intent behind queries down into navigational, transactional, and informational, in the paper A taxonomy of web search (pdf)

Informational Queries – The web is much more than just a commercial space, filled with marketing and commerce. It’s a medium where people can communicate with each other, share ideas, learn about a world of topics, find and offer advice, and explore other countries and cultures and communities. Many people who do go online with some kind of commercial intent do so to save money rather than spend it, often looking for ways to do things themselves. People who may want to buy something may be looking for information that can help them make an informed decision before they decide to make a purchase.

Navigational Queries
– A navigational query is one in which a searcher is attempting to find a specific page or site that they have visited before, or have assumed likely exists on the Web. For example, if I want to visit the pages of the American Psychological Association, I might type [apa] into a search box, hoping that the top search result might be the home page for the organization. The major commercial search engines have even been trying to help people who perform navigation type queries by attempting to associate certain query terms with sites that may be ideal destinations for those queries. The search engines may even offer additional links under a listing for those sites, referred to as site links or quicklinks, which may help lead searchers to pages within a site that they may be interested in ending up at on those sites.

Transactional Queries – Transactional queries are ones in which a searcher may not have a specific site in mind, but they want to perform or complete some kind of task online, such as accessing and searching a database about a topic, being entertained interactively, downloading a video, making a purchase, or interacting with the site or others in some way. If you offer goods or services to consumers or to other businesses, you’ll want to be found by the people who are looking for what you have to offer and want to interact with you.

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The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

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    Filed under: Content, Online Branding, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, SEO Expert, Web Content, , , , , , , , , , , ,

    Advanced Search Operators and SEO

    For those with an understanding of search engine optimization (SEO) and its importance, here is a comprehensive explanation of a new “SEO” called search engine operators.  These operators allow you to see specific details about your keywords and can help with researching new and more effective keywords. – WST

    By: Ivan Strouchliak

    In this article we’ll share with you a couple of cool hacks to use in search engine optimization called advanced search engine operators. To use this article you must already be aware of your core keywords (the main keywords for which you’re trying to rank). If you’re not sure which keywords you want to target, use the Google Keyword Tool or Wordtracker for some research.

    Using Advanced Search Operators – Intitle, Inurl, Inanchor

    First, go ahead and open Google.com or Yahoo.com in a new window. Just follow the steps in the article and you’ll learn some new, helpful tricks. Use both to compare their usefulness.

    NOTE: Keep in mind that Google doesn’t share much data with SEOs, while Yahoo is more open. Google is well aware that mainly SEOs use the commands described below, so it limits results on purpose. Take this information with a grain of salt.

    Intitle: Command

    intitle:keyword

    intitle:”keyword phrase”

    With this command, you will only see search results with your keyword phrase in title. The title tag is a crucial SEO element, and all pages targeted to a particular key phrase have targeted keywords in the title tag. With this command you can estimate the approximate number of competitors fighting over a specific keyword. Search both Google and Yahoo to get an average number.

    As an example, a regular Google search for mortgage broker gives 7,440,000 results. A search with intitle:”mortgage broker” gives 251,000 results, which is a better representation of your competitors.

    Search in Yahoo with this command gives 1,250,000 results. Yahoo’s results tend to be three to five times bigger than Google’s.

    Inurl: Command

    inurl:keyword

    This command shows websites that have your keyword phrase in their URL. The keyword may be located in the domain name, as with http://www.examplekeyword.com, or in the filename (URL), as with http://www.example/yourkeyword.com.

    For example, if you search with inurl:”mortgage broker” you’ll see 102,000 results for sites that have “mortgage broker” in their URL. Chances are, the sites on the first three pages are your competitors.

    Yahoo shows 408,000 results.

    Inanchor: Command

    inanchor:keyword

    inanchor:”keyword phrase”

    inanchor:keyword1 inanchor:keyword2 inanchor:keyword3

    With this command you can see websites that have a specific keyword in anchor text pointing to the domain. Usually this means that the site did link building with this keyword phrase. Google shows 7,020,000 results for inanchor:mortgage inanchor:broker, which is not likely to be a real number, while a search for “mortgage broker” gives 7,450,000 results. As mentioned above, Google distorts this data.

    Yahoo is a little bit better when it comes to the inanchor command. Its index shows 118,000,000 for “mortgage broker” and 982,000 results for inanchor:mortgage inanchor:broker, which is a more accurate. You’ll notice that Google’s search count is a lot smaller than Yahoo’s, so don’t trust those numbers too much.

    The inanchor command is very important, but unfortunately search engines don’t share this information with SEOs for obvious reasons. Linkscape and Majestic SEO keep their own indexes of the web and allow SEOs to see the anchor text of links. You need to pay for both, but it’s worth it.

    Also, keep in mind that Google is now putting a lot of weight on domain trust, rather than anchor text. Anchor text is still an important factor, but domain trust is just as important.

    Combining Intitle and Inanchor Commands

    By combining two commands you can get results that list real SEO savvy competitors. When you use this command you will see results that have your keywords both in the page title and as anchor text for incoming links. . . Again, take the information with a grain of salt and use both Google and Yahoo. Let’s see the results.

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    The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
    The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

    Filed under: Google, Search Engine Optimization, SEO Expert, Web Analytics, Yahoo, , , , , , , , ,

    Website Spider and Visitor Usability

    This is a great article that properly details how to make your website user and spider friendly. Making it easy for visitors to use your site can shorten your bounce rate and may increase sales. You want users to have access to the necessary information so they can act by either bookmarking your page or buy from you.

    by: Ivan Strouchliak

    In this article we are going to discuss spider and visitor website usability issues. Luckily for us, both search engine spiders and human visitors have similar preferences, and are quite easy to satisfy. Before we get deeply into what you should be doing, though, let’s start with some examples of what you shouldn’t be doing.

    Bad Examples of Usability

    The examples below are from 2008. I’ve never been to web design school, but from the examples below I get the feeling that universities and colleges are not doing their jobs. The sites below were either done by amateurs or web designers who picked the wrong profession. Go to those sites and try getting ANYWHERE. It’s a hassle. Keep mental notes and make sure you AVOID those crimes against usability.

    Source: SEO Chat

    For further can’t miss marketing thoughts, download the Web Success Team’s latest Ten Steps to Web Success. And for a complete direct response marketing solution, discover our Solopreneur Marketing Package. It’s available for a limited time and for a select few. If you read this paragraph, I did my direct response job. Don’t forget to click the links!

    TeamWork Builds Web Success

    The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

    Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

    Filed under: Direct Response Marketing, Drive Traffic, Online Advertising and Marketing, Online Business, SEO Expert, , , , , ,

    One of the Best SEO Articles I Have Read

    Hi readers,

    This blog is dedicated to the business of online marketing and web success. We aim share quality and informative articles to help our readers surf through the maze of information. This article by By: Ivan Strouchliak covers all Search Engine Optimization aspects. He includes excellent information for both newbies and seasoned web developers and SEOs. Please read on.

    Search Engine Optimization, Website Development and Search Engine Spiders
    Do you have some experience with HTML and web site development, but haven’t really gotten your feet wet with search engine optimization? Keep reading, because you’re in luck. In this article we’ll cover some of the more important aspects of SEO, focusing on the changes that you should find easiest to make to your web site. After you read this, you should know where to concentrate your efforts now and going forward.

    Filed under: Direct Response Marketing, Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, Organic Search Results, Organic Searches, Search Engine Optimization, SEO Expert, Web Development, Web Success, , , , ,

    Maximize Your Marketing ROI With Measurable Results

    The results of search engine marketing are extremely measurable. Unlike many other advertising mediums, you can evaluate the effectiveness of each part of your campaign. With Web analytics, you can measure key information including the source of your website visitors by keyword and search engine and whether they came from pay-per-click or natural s

    read more | digg story

    Filed under: Search Engine Optimization, SEO Expert, Web Analytics, , , ,

    Why Use an SEO Expert?

    A website is like a finely tuned engine. It should be built to generate maximum exposure on search engines, drive traffic to the site and make its owner money. It’s not enough to put gas in the tank (content, graphics, links, etc.) and expect it to take off!

    You are not a (web) mechanic and not expected to know all the nuances of Search Engine Optimization (SEO). But to get the most mileage out of your website you need to have a SEO expert fine tune it. So instead of seeing red with SEO, the Web Success Team’s optimization strategies and techniques will help put your site in traffic’s fast lane.

    For example, not many website owners know about the “nofollow” tag. But it is important for your website optimization. There are certain pages, content or links you do not want the search engine spiders “to follow.” It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results. By putting the “nofollow” tag in the code will tell the Google spiders not to follow your designations.

    There are other SEO tags (i.e. meta, title, anchor and description tags) that need to be built into the coding for the search engine “bots” to find. These tags are taken from the keyword rich content in your website. When done correctly and according the Google guidelines, it will help get your page ranked and make it easier for people searching for your products and services to find your site. Remember the more traffic, the more viewers, the more leads and sales.

    The devil may be in the details of SEO but optimization should be in your website and be an important part of your marketing efforts. The Web Success Team can tailor an SEO package to your website and your budget. Contact the TEAM today for a site review at 818-222-5643 or bob@websuccessteam.com. We’ll have you seeing black in no time!

    Filed under: Drive Traffic, Search Engine Optimization, SEO Expert, Website, Website Optimization, , , ,

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