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PPC vs Article Marketing

PPC vs Article Marketing. Web Success Team usually recommends the latter to our clients. We feel that Articles have staying power and help with search engine organic rankings. However I would not underestimate the power of PPC. A well crafted PPC campaign can compliment your blog and your website promotion. A good combination of both is optimum. The attached article explains the pros and the cons of PPC vs Article Marketing. Please read more. – WST

The Last Word in PPC vs. Article Marketing

SiteProNews

There is always a big discussion when it comes to comparing two of the best ways to advertise online: PPC (Pay-Per-Click) advertising and article marketing, otherwise known as “organic” or “natural” search engine optimization. There is no denying that both methods can be effective. However, which method is better? Which gives you a bigger bang for your buck?

You may get varying statistics on this issue, depending on which website you visit for information. Oh yes, this matters, because you have to consider the source of the statistics and who is sponsoring the article. For example, two sources of information (respectively, the Interactive Advertising Bureau (IAB) and ComScore) recently produced studies indicating that PPC advertising was more cost-effective on average. However, did the fact that Yahoo/Overture and Google were sponsoring this major study play any role in determining the final outcome? Of course it did – those are the two biggest PPC companies on the net!

In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer. We are going to review some statistics a little bit later on. For now, let’s consider some logical points that illustrate how PPC and article marketing differ. Read more

Filed under: Direct Response Marketing, Online Advertising and Marketing, Online Business, Online Marketing, SEO, SEM, Keywords, Direct Response W, Organic Search Results, Search Engine Optimization, Web Design, , , , ,

Writing Content for Small Businesses Online

Search taxonomy is becoming very important in search engine optimization.  Using a recent study, Bill goes into detail on the types of searches that are done and how to implement them in your content.  Knowing how users find your business and what they are looking for can help with ad and SEO campaigns.  Marketing is a key factor for any online business.   If you are starting out or need to revamp your website check out our new Solopreneur Package. –  WST

By: Bill Slawski

There are creative ways that a small business may use to help visitors find them online, engage those visitors and customers, and keep them coming back. The Small Business Administration has a article that describes some ways that many businesses can use to promote their business in 15 Foolproof Ideas for Promoting Your Company. The article offers ideas like holding contests, or publishing a newsletter, offering demonstrations and seminars and more. Many of those ideas can work well in an online setting.

When you create content for an ecommerce site, it also can help to think about more than just how you may present the products or goods that you offer on your pages. Many ecommerce sites on the web simply break products own into categories, and provide very little beyond a listing of those products and brief descriptions about them.

Understanding how people may search for what you have to offer can be really important, especially if you hope to have visitors find you through search engines. It can be a key to finding creative ways to bring people to your site who might be interested in what you have to offer.

Different Intents Behind Searches

It can be helpful to understand that when people search, they often have different purposes in mind. When someone from one of the major search engines writes about these different purposes, they often refer to them as “user intent.”

Some people may want to learn about a topic, or to buy something, or to learn how to do something for free. Since many visitors may arrive at a web site through a search engine, it helps to know about different types of queries that a searcher may use to find your site. So, an important way of thinking about queries is to consider the intent behind them.

A convenient way of breaking down queries into different types is described in a paper written by search engineer Andrei Broder, who classifies the intent behind queries down into navigational, transactional, and informational, in the paper A taxonomy of web search (pdf)

Informational Queries – The web is much more than just a commercial space, filled with marketing and commerce. It’s a medium where people can communicate with each other, share ideas, learn about a world of topics, find and offer advice, and explore other countries and cultures and communities. Many people who do go online with some kind of commercial intent do so to save money rather than spend it, often looking for ways to do things themselves. People who may want to buy something may be looking for information that can help them make an informed decision before they decide to make a purchase.

Navigational Queries
– A navigational query is one in which a searcher is attempting to find a specific page or site that they have visited before, or have assumed likely exists on the Web. For example, if I want to visit the pages of the American Psychological Association, I might type [apa] into a search box, hoping that the top search result might be the home page for the organization. The major commercial search engines have even been trying to help people who perform navigation type queries by attempting to associate certain query terms with sites that may be ideal destinations for those queries. The search engines may even offer additional links under a listing for those sites, referred to as site links or quicklinks, which may help lead searchers to pages within a site that they may be interested in ending up at on those sites.

Transactional Queries – Transactional queries are ones in which a searcher may not have a specific site in mind, but they want to perform or complete some kind of task online, such as accessing and searching a database about a topic, being entertained interactively, downloading a video, making a purchase, or interacting with the site or others in some way. If you offer goods or services to consumers or to other businesses, you’ll want to be found by the people who are looking for what you have to offer and want to interact with you.

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The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

  • Filed under: Content, Online Branding, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, SEO Expert, Web Content, , , , , , , , , , , ,

    Advanced Search Operators and SEO

    For those with an understanding of search engine optimization (SEO) and its importance, here is a comprehensive explanation of a new “SEO” called search engine operators.  These operators allow you to see specific details about your keywords and can help with researching new and more effective keywords. – WST

    By: Ivan Strouchliak

    In this article we’ll share with you a couple of cool hacks to use in search engine optimization called advanced search engine operators. To use this article you must already be aware of your core keywords (the main keywords for which you’re trying to rank). If you’re not sure which keywords you want to target, use the Google Keyword Tool or Wordtracker for some research.

    Using Advanced Search Operators – Intitle, Inurl, Inanchor

    First, go ahead and open Google.com or Yahoo.com in a new window. Just follow the steps in the article and you’ll learn some new, helpful tricks. Use both to compare their usefulness.

    NOTE: Keep in mind that Google doesn’t share much data with SEOs, while Yahoo is more open. Google is well aware that mainly SEOs use the commands described below, so it limits results on purpose. Take this information with a grain of salt.

    Intitle: Command

    intitle:keyword

    intitle:”keyword phrase”

    With this command, you will only see search results with your keyword phrase in title. The title tag is a crucial SEO element, and all pages targeted to a particular key phrase have targeted keywords in the title tag. With this command you can estimate the approximate number of competitors fighting over a specific keyword. Search both Google and Yahoo to get an average number.

    As an example, a regular Google search for mortgage broker gives 7,440,000 results. A search with intitle:”mortgage broker” gives 251,000 results, which is a better representation of your competitors.

    Search in Yahoo with this command gives 1,250,000 results. Yahoo’s results tend to be three to five times bigger than Google’s.

    Inurl: Command

    inurl:keyword

    This command shows websites that have your keyword phrase in their URL. The keyword may be located in the domain name, as with http://www.examplekeyword.com, or in the filename (URL), as with http://www.example/yourkeyword.com.

    For example, if you search with inurl:”mortgage broker” you’ll see 102,000 results for sites that have “mortgage broker” in their URL. Chances are, the sites on the first three pages are your competitors.

    Yahoo shows 408,000 results.

    Inanchor: Command

    inanchor:keyword

    inanchor:”keyword phrase”

    inanchor:keyword1 inanchor:keyword2 inanchor:keyword3

    With this command you can see websites that have a specific keyword in anchor text pointing to the domain. Usually this means that the site did link building with this keyword phrase. Google shows 7,020,000 results for inanchor:mortgage inanchor:broker, which is not likely to be a real number, while a search for “mortgage broker” gives 7,450,000 results. As mentioned above, Google distorts this data.

    Yahoo is a little bit better when it comes to the inanchor command. Its index shows 118,000,000 for “mortgage broker” and 982,000 results for inanchor:mortgage inanchor:broker, which is a more accurate. You’ll notice that Google’s search count is a lot smaller than Yahoo’s, so don’t trust those numbers too much.

    The inanchor command is very important, but unfortunately search engines don’t share this information with SEOs for obvious reasons. Linkscape and Majestic SEO keep their own indexes of the web and allow SEOs to see the anchor text of links. You need to pay for both, but it’s worth it.

    Also, keep in mind that Google is now putting a lot of weight on domain trust, rather than anchor text. Anchor text is still an important factor, but domain trust is just as important.

    Combining Intitle and Inanchor Commands

    By combining two commands you can get results that list real SEO savvy competitors. When you use this command you will see results that have your keywords both in the page title and as anchor text for incoming links. . . Again, take the information with a grain of salt and use both Google and Yahoo. Let’s see the results.

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    The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
    The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

    Filed under: Google, Search Engine Optimization, SEO Expert, Web Analytics, Yahoo, , , , , , , , ,

    When Should You Fire Your Website Designer

    A website can be an effective marketing hub, driving traffic and sales to your business.  However, there is much more to a website than a fancy design.  Search engine optimization and marketing are key points for any successful website as well as a comprehensive design that is well branded and easy to use.  You need all of the above to maintain a successful business online. Many web designers do not know how to market the beautiful websites they create.  So be careful when shopping for a web designer. – WST

    By Ajay Prasad

    Your online business is not a wild crazy idea, but a source of your income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.

    The problem is web designers’ focus on the technical aspects of the site. They don’t have a clue how to build a website that makes you a ton of money, drives floods of traffic, and gets you top placement on search engines.

    Why Do You Have a Website?

    The reason you have a website for your business, no matter what business you are in, is you want to rake in bundles of cash. Maybe not now, but definitely later, it should be bringing returns on your investment.

    Your Website is Like Your Business

    Make sure that your web designer owns a successful online business and knows how to run it.

    Your sole purpose in having a website should be to use it as a marketing and communications tool. It is not there to be pretty. It should not be there to win awards. It is there to make you money. Even if you have a better product or service than your competitor, the one who attracts more prospects and customers – wins! Being the best at marketing is all that matters.

    Online Marketing Is Completely Different Than Marketing Offline

    All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It’s important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online.

    They are two different worlds. For example, online marketing REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo….so you routinely appear on the first page for the optimal search terms for your business.

    Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the “include all words” strategy has proven to be a total failure.

    And, most designers and businesses do not know that SEO (search engine optimization) is not SEM (search engine marketing). If you do one and not the other, you will probably be very disappointed with your results.

    Studies have shown that you need to be on the first page of search engine results to get enough people coming to your site. SEO and SEM are not optional for online success – they are mandatory!

    Increase your ROI: Only Work with People Who Know Website and Online Marketing Read the rest of this entry »

    Filed under: Direct Response Marketing, Drive Traffic, Search Engine Optimization, Uncategorized, Web Design, Web Development, , , , , , , , , , , ,

    ElectricArtists Produces Directory of Brands on Twitter – MarketingVOX

    ElectricArtist is now following major brands on Twitter. In the article below by MarketingVox, Twitter seems to have become the new “it” tool for all marketeers and congressmen alike.

    However, I would welcome some personal feedback and case studies from users out there that have seen a substantial ROI or business changes by using Twitter for their brand, Anyone? Read article below.

    ElectricArtists Produces Directory of Brands on Twitter

    Brand management firm ElectricArtists launched Trackingtwitter, a site that tracks media, entertainment and consumer product accounts on the microblogging site.

    Trackingtwitter follows Zappos, Whole Foods, Starbucks, Jet Blue and Comcast, among others. It broadcasts the category (“sports,” “television,” etc.), the companies’ Twitter usernames, number of followers, most recent tweet and any personal notes ElectricArtists’ team has gathered about them.

    TeamWork Builds Web Success
    The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

    Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

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    Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Social Marketing, Social Media, Twitter, , ,

    One of the Best SEO Articles I Have Read

    Hi readers,

    This blog is dedicated to the business of online marketing and web success. We aim share quality and informative articles to help our readers surf through the maze of information. This article by By: Ivan Strouchliak covers all Search Engine Optimization aspects. He includes excellent information for both newbies and seasoned web developers and SEOs. Please read on.

    Search Engine Optimization, Website Development and Search Engine Spiders
    Do you have some experience with HTML and web site development, but haven’t really gotten your feet wet with search engine optimization? Keep reading, because you’re in luck. In this article we’ll cover some of the more important aspects of SEO, focusing on the changes that you should find easiest to make to your web site. After you read this, you should know where to concentrate your efforts now and going forward.

    Filed under: Direct Response Marketing, Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, Organic Search Results, Organic Searches, Search Engine Optimization, SEO Expert, Web Development, Web Success, , , , ,

    SEO Automatic » Automated SEO Information

    Marci Rosenblum found this amazing tool to check your SEO. It gives you a quick overview of your website: Meta Tags, Description, keywords, compression, W3 compliance among others. All you have to do is type the url address and hope that no red alerts appear. Scott Hendison gives you fix suggestions to all your errors. Enjoy!
    http://www.seoautomatic.com

    Manually looking at certain aspects of your website to determine your “SEO readiness” is really not a complicated task once you know what you’re looking for, but it’s tedious.
    No matter their skill level, anyone familiar with SEO would probably look at a few basic elements of your webpage.

    read more | digg story

    Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Uncategorized, , , , , ,

    Don’t Worry About Duplicate Content If You Have An Authority Content Web Site

    By B Hopkins

    The duplicate content issue has gone back and forth on the Internet for the last several years now. There are camps that have been saying that your web site will be penalized if you have duplicate content, to the camps that are saying your web site won’t gain any benefit if it has duplicate content on it, to those that say that you shouldn’t worry about it at all. With all of these opinions flying around over the Internet, which camp should you pitch your tent in?

    The basic answer is there really is no duplicate content penalty outside of your own web site. There are undesirable side effects in the search engines if your website has duplicate pages, however this article focuses on duplicate content between 2 different websites. Your web site may not benefit much if you have duplicate content (duplicate content means that your entire web page content is basically the same as another web page). However there are ways to use content on your website that is used on other web sites and not have it look like duplicate content to the search engines, but that is another article. If you don’t want to worry about duplicate content in any way shape or form, then having an authority content web site is the way to go. Read more.

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    Filed under: Drive Traffic, Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Web Traffic, , ,

    “2009 Google Flash SEO”

    Brian Ussery has completed some testing on Google new Flash indexing capabilities, and shared his results at beu blog.

    This could be incredibly important in improving traffic to the content itself, which we have not spent nearly enough focus on yet.

    2009 Google Flash SEO

    October 13th, 2008 – by Brian Ussery

    In case you missed their recent announcement about Flash, Google and Adobe have teamed up on a new algorithm to index text content in Flash. As a result of the new algorithm for Flash, Googlebot now indexes “textual content in SWF files of all kinds” and extracts URLs embeded in Flash.” On July 1, 2008, Google rolled out another update designed to assist Googlebot in its ability to traverse simple JavaScript, like SWFObject. While the full impact is not yet known, these technologies will redefine how Flash sites are created, constructed, designed and, as a result, optimized.

    Before discussing the results of my case studies and how to optimize an actual scenario Flash site, it’s important to understand some crucial background information.

    read more | digg story

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    Filed under: Drive Traffic, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Web Traffic, , ,

    How to get the most from web directories

    If you have ever considered directories for link building (or traffic) – what is your plan of attack? While using directories in your SEO efforts is not exactly a huge factor, it can be done wrong. Yeah, I know… how tough could it be right? Well, there are some things to consider… and we’ll be look

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    Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Web Traffic, , ,

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