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Adweek Article: Who’s in Charge of Social Media?

There is confusion between traditional advertising agency and PR models as to who should handle social media (the new medias). They both bring different skill sets to the table. This should not deter clients or agencies from the bigger picture: social media can compliment your existing ad campaign.

The problem is that we are allowing all this new technology to complicate matters even when it is really quite simple in my opinion.

Branding and advertising will always be necessary whether you use either a Facebook fan page, a blog or simply rely on traditional medias to enhance your brand.

An advertising agency should have no problem embracing new medias as another tool or an enhancement to what is already in existence.

Aren’t marketing and advertising all about reach and frequency anyway? So the answer to the question “Who is in charge of social media?” is… whoever can use it more effectively. – Janette Speyer –WST. Read more

Who’s in Charge of Social Media?

Marketing’s latest ‘must-have’ mixes up traditional matches between shops and clients

That’s led some agencies to reorient the type of accounts they pursue. Deep Focus, a digital shop, was primarily an online promotions agency that worked heavily in the entertainment industry. Its social media chops is leading it in a different direction, according to Schafer, as about eight clients are using it as an “engagement agency.” It recently was put on Microsoft’s roster, for instance, to serve as social media agency for Bing.

“Clients are waking up to the fact that either their lead traditional agency doesn’t get social media or gets [it] enough to be dangerous, but not enough to be effective,” said Schafer. “They know it’s important, but that’s not where they’ll make their money.”

That’s led Deep Focus into competition with upstart social media consulting firms. “There’s a hodgepodge of firms who can deliver elements, but … most are really new, young and underdeveloped,” he said.

EVB finds its competitive set shifting as it uses social media to provide the “pixie dust” that gets people talking about a brand. What often happens, said CEO Daniel Stein, is clients know they want to do something in social media, but aren’t sure what. That puts the shop in a different position in pitches like the one for VSP. “The client doesn’t even know who to call with some of this stuff,” he said. “You used to know what the [competition] would bring in. Now you have no idea.”

Source: ADWEEK

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Filed under: Online Advertising and Marketing, Online Branding, Online Business, Online Marketing, SEO, SEM, Keywords, Direct Response W, Social Marketing, Social Media, Social Profiling, , , , , , ,

PPC vs Article Marketing

PPC vs Article Marketing. Web Success Team usually recommends the latter to our clients. We feel that Articles have staying power and help with search engine organic rankings. However I would not underestimate the power of PPC. A well crafted PPC campaign can compliment your blog and your website promotion. A good combination of both is optimum. The attached article explains the pros and the cons of PPC vs Article Marketing. Please read more. – WST

The Last Word in PPC vs. Article Marketing

SiteProNews

There is always a big discussion when it comes to comparing two of the best ways to advertise online: PPC (Pay-Per-Click) advertising and article marketing, otherwise known as “organic” or “natural” search engine optimization. There is no denying that both methods can be effective. However, which method is better? Which gives you a bigger bang for your buck?

You may get varying statistics on this issue, depending on which website you visit for information. Oh yes, this matters, because you have to consider the source of the statistics and who is sponsoring the article. For example, two sources of information (respectively, the Interactive Advertising Bureau (IAB) and ComScore) recently produced studies indicating that PPC advertising was more cost-effective on average. However, did the fact that Yahoo/Overture and Google were sponsoring this major study play any role in determining the final outcome? Of course it did – those are the two biggest PPC companies on the net!

In figuring out which of the two is better, you have to consider cost-effectiveness as well as click-through-rates and direct conversion from visiting user to paying customer. We are going to review some statistics a little bit later on. For now, let’s consider some logical points that illustrate how PPC and article marketing differ. Read more

Filed under: Direct Response Marketing, Online Advertising and Marketing, Online Business, Online Marketing, SEO, SEM, Keywords, Direct Response W, Organic Search Results, Search Engine Optimization, Web Design, , , , ,

Marketing Tips to Help Legal Professionals Build Their Brands

All too often we get comfortable in our jobs or companies doing what we do best. But periodically these good habits need to be re-examined. In recessionary times you need to constantly reinvent yourself and try new avenues to increase your market share or profitability.

Times are a-changing. The Internet is a dynamic environment and you need to become more active in social media, online networking groups, and good old fashion hand pressing. It’s also a good idea to reassess your website by freshening it up with new content, promotions and calls to action.

Another excellent way to reach out is to actively maintain a blog and blog at least once a week on topical issues of interest for your potential customers. – Bob Speyer, Web Success Team.

Strategic Branding Firm Provides Advice on Effective Legal Marketing Tactics

WASHINGTON, Aug. 3 /PRNewswire/ — Following a trying period with little-to-no-growth and industry layoffs and pay cuts, legal professionals are turning to proven business development efforts to freshen their brands and generate business.

Working with law firms to help them dig out of this smoking crater, Moire Marketing Partners, a strategic branding and communications agency specializing in professional services firms, is offering some tips on how firms can position themselves for growth in the post-recession economy:

  1. Incorporate social media into your business development efforts. Your clients, prospects and their suppliers are using it; you should strategically use it too. Leverage tools including LinkedIn, Facebook and Twitter to connect with prospective clients and other professionals to build your network and demonstrate your expertise.
  2. Be a brand ambassador. Remember, you are the face of your company’s brand. Use your interactions to communicate your firm’s brand promise and support that continuously in your efforts.
  3. Network. Relationships matter. Social media is a great way to start a conversation with a client or prospect – but don’t let it stop there. Offer to meet new and old colleagues at an upcoming industry or bar association meeting, civic event, non-profit activity or social mixer – or host your own hospitality function at your firm.
  4. Seize the podium. Apply to be a speaker at upcoming events. If you aren’t accepted, attend anyway to get a better handle on what topics are creating buzz.
  5. Learn from other professionals. Invest in consultants to sharpen your brand. An outside perspective can help you assess the effectiveness of your business development efforts and offer insight into what strategies would work best for your personality type.
  6. Be active in your home and business communities. Dust off those memberships in the local chamber of commerce and non-profit organization. Get involved in industry related activities and slowly increase your profile. Read more

Source: PR NewsWire

Filed under: Business Networking, Facebook, Online Advertising and Marketing, Online Branding, Online Business, Online Marketing, SEO, SEM, Keywords, Direct Response W, Social Marketing, Social Media, Social Profiling, , , , , , , , ,

Advertising Will Change Forever

“I believe that digital advertising is just another tool in the general media world. The economic downturn and slashed budgets have increased the need to think out of the box. One the benefits of digital media is that you can measure analytics in real time.
I also believe that advertising will become more personalized as we delve into Social Media. But as the Internet world becomes saturated with constant messages, we will have to go back to the basics: Good creative!” – WST

Advertising Will Change Forever

By Josh Bernoff

Here’s one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you’ve ever seen a Forrester projection, it comes from a process like this.

This means that inside every projection is an idea or ten about the future. Those ideas can be powerful, and they come from research with marketers and consumers.

My colleague at Forrester, Shar Van Boskirk, just published our five-year interactive marketing forecast. The idea inside it is the real kicker.

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”

Unlike the last recession, digital marketing is no longer experimental. Now it looks more like advertising is inefficient, relative to digital. More than half of the marketers we surveyed said that effectiveness of direct mail, TV, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. Read More.

Source: Advertising Will Change Forever

Filed under: Blogging, Facebook, Google, Online Advertising and Marketing, Online Branding, Online Marketing, SEO, SEM, Keywords, Direct Response W, Social Marketing, Social Media, Social Profiling, Twitter, Video, Video Marketing, Web Analytics, Web Success, , , , , , , , , ,

Writing Content for Small Businesses Online

Search taxonomy is becoming very important in search engine optimization.  Using a recent study, Bill goes into detail on the types of searches that are done and how to implement them in your content.  Knowing how users find your business and what they are looking for can help with ad and SEO campaigns.  Marketing is a key factor for any online business.   If you are starting out or need to revamp your website check out our new Solopreneur Package. –  WST

By: Bill Slawski

There are creative ways that a small business may use to help visitors find them online, engage those visitors and customers, and keep them coming back. The Small Business Administration has a article that describes some ways that many businesses can use to promote their business in 15 Foolproof Ideas for Promoting Your Company. The article offers ideas like holding contests, or publishing a newsletter, offering demonstrations and seminars and more. Many of those ideas can work well in an online setting.

When you create content for an ecommerce site, it also can help to think about more than just how you may present the products or goods that you offer on your pages. Many ecommerce sites on the web simply break products own into categories, and provide very little beyond a listing of those products and brief descriptions about them.

Understanding how people may search for what you have to offer can be really important, especially if you hope to have visitors find you through search engines. It can be a key to finding creative ways to bring people to your site who might be interested in what you have to offer.

Different Intents Behind Searches

It can be helpful to understand that when people search, they often have different purposes in mind. When someone from one of the major search engines writes about these different purposes, they often refer to them as “user intent.”

Some people may want to learn about a topic, or to buy something, or to learn how to do something for free. Since many visitors may arrive at a web site through a search engine, it helps to know about different types of queries that a searcher may use to find your site. So, an important way of thinking about queries is to consider the intent behind them.

A convenient way of breaking down queries into different types is described in a paper written by search engineer Andrei Broder, who classifies the intent behind queries down into navigational, transactional, and informational, in the paper A taxonomy of web search (pdf)

Informational Queries – The web is much more than just a commercial space, filled with marketing and commerce. It’s a medium where people can communicate with each other, share ideas, learn about a world of topics, find and offer advice, and explore other countries and cultures and communities. Many people who do go online with some kind of commercial intent do so to save money rather than spend it, often looking for ways to do things themselves. People who may want to buy something may be looking for information that can help them make an informed decision before they decide to make a purchase.

Navigational Queries
– A navigational query is one in which a searcher is attempting to find a specific page or site that they have visited before, or have assumed likely exists on the Web. For example, if I want to visit the pages of the American Psychological Association, I might type [apa] into a search box, hoping that the top search result might be the home page for the organization. The major commercial search engines have even been trying to help people who perform navigation type queries by attempting to associate certain query terms with sites that may be ideal destinations for those queries. The search engines may even offer additional links under a listing for those sites, referred to as site links or quicklinks, which may help lead searchers to pages within a site that they may be interested in ending up at on those sites.

Transactional Queries – Transactional queries are ones in which a searcher may not have a specific site in mind, but they want to perform or complete some kind of task online, such as accessing and searching a database about a topic, being entertained interactively, downloading a video, making a purchase, or interacting with the site or others in some way. If you offer goods or services to consumers or to other businesses, you’ll want to be found by the people who are looking for what you have to offer and want to interact with you.

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The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

  • Filed under: Content, Online Branding, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, SEO Expert, Web Content, , , , , , , , , , , ,

    New York Times Article: 10 Things to Be Clear About Before You Start a Company

    In tough economic times and unemployment at a record high, people are taking the initiative and creating their own jobs or companies. The question is, are you prepared to become an entrepreneur? This is the million dollar question. Here is an excellent article from the NY Times, “10 Things to Be Clear About Before you Start a Company,” that should make anyone stop and think before starting their own business.

    Owning your own business is not for the fainthearted. It can be done with a well engineered business plan. As a successful entrepreneur, I would add a final point to this list: “Is your business idea simple and easy to achieve? It is always better to start a business with a single concept and a great deal of perseverance.

    ”Here is an excerpt of the article:

    1. Is this your first venture?
    2. Are you really an entrepreneur?
    3. Does your venture involve something you understand really well?
    4. Can your mother understand the value proposition?
    5. Can you see the right wave?
    6. What does your startup want to be when it grows up?
    7. Starting a company is hard and uncertain.
    8. Get a partner or fly solo?
    9. Would you refuse a well-paying job to do this?
    10. Can you raise appropriate financing?”

    To read more: New York Times Copyright 2009 ReadWriteWeb. All Rights Reserved.

    For further can’t miss marketing thoughts, download the Web Success Team’s latest Ten Steps to Web Success. And for a complete direct response marketing solution, discover our Solopreneur Marketing Package. It’s available for a limited time and for a select few. If you read this paragraph, I did my direct response job. Don’t forget to click the links!

    TeamWork Builds Web Success

    The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

    Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

    Filed under: Business Networking, Online Business, Online Marketing, SEO, SEM, Keywords, Direct Response W, , , ,

    Why Get Press Release Writing Services?

    For most SEO service providers, press release writing services are some of the most neglected of all that they offer. It’s not something that people often get, with many preferring more ‘mainstream’ services like link building. But press releases can be just as effective as any article, and can tie in just as well to your online marketing strategy – if you know how to use it, that is.

    What’s a Press Release?

    Press releases are essentially short informative articles. Think of your typical marketing articles, make them a bit shorter, add a dash of journalistic writing styles and you’d get a pretty good idea of what press releases look and sound like.

    Despite the differences in style, press releases are very similar to good old articles when it comes to using them for marketing. Both are great mediums for informing people about something, both can be used as a context for link building and – most importantly – both can be used to beef up the content on your site.

    Not Your Regular SEO Copywriting

    Style is the fundamental difference between regular article writing and real press release writing services. There’s a particular template and feel to be achieved for press releases, and that can only be had if the writer knows what he or she is doing. That said, you have to be a little pickier with the professional SEO company you’re working with if you want to incorporate press releases in your SEO.

    If you’re the type who regularly requests for sample writing from potential service providers, don’t stop now. Ask specifically for samples from the company’s previous press release writing projects so that you can see how its writers work with a real case. That’s because some companies don’t make much of a distinction between regular marketing articles and press release writing, and that could spell a wasted investment on your part.

    When you’re considering press release writing services from different professional SEO companies, look at the style and feel of the writing first. A well-written press release should use concise language, a mildly impersonal tone and more journalistic than usual style. Most professional SEO companies who have been in the business for some time should know how to pull it off for you.

    Making the Most of Press Releases

    Press releases are also used in a slightly different way than regular marketing articles, and you have to make sure that this is something your service provider knows about. Directories are commonly the default destination for marketing articles; after all, that’s the main purpose of the directories. A press release, meanwhile, would look awkward and out of place in a regular article directory.

    Most of the time, your press releases would better fit the context of a news site or a news aggregator that really deals with news from all over the Internet. Remember, part of the rationale behind a press release is to make your company look important and newsworthy. Getting your press release on an actual news site only strengthens that impression.

    There are a good number of differences between regular article marketing and promotion with the use of press releases. Quiz your service provider about the difference to see if you can expect quality output from them.

    Article source: http://www.articlebots.com

    TeamWork Builds Web Success

    The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

    Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

    Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

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    Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Press Releases, , , , , , , , ,

    What is The Semantic Web?

    Semantic web is the new revolution. The article below describes how visitors will benefit from this new technology.

    The Semantic Web is a (currently theoretical) future state of the World Wide Web where information is machine-processable, rather than just machine-renderable for human viewing. Software will then be able to better find, organize and merge the data as it will have more “understanding” of the meaning of the data.

    For example, if I go to a web page about a particular conference, my calendar software would be able to interpret the web page to extract the date, time and location of the conference. This may then allow it to show me available flights for the conference or transfer the data directly to my car’s GPS system. This is a simple example, but demonstrates the power The Semantic Web could provide.

    The are many different technologies which have been proposed to describe this “meaning” to computers including: Resource Description Framework (RDF), RDF Schema (RDFS), Web Ontology Language (OWL (sic)), XML and many more. The discussion of these is beyond the scope of this article.

    How could The Semantic Web effect search?

    The Semantic Web will allow search engines to be much more intelligent and give answers to more general queries. For example, rather then searching for “Florida Holidays”, I may be able to search for “Sunny holiday destinations that are fun for kids in America”. Most humans would be able to give Florida as a possible answer to this query. However, for a computer to come to the same conclusion it must “understand” information much better than it currently can. A search engine needs to know that Florida is a sunny place, that is it good for kids and that it is in America. Thus, significant amounts of AI technology will also need to be developed.

    How will this change SEO?

    It is hard to say how The Semantic Web will change SEO, as the technology has not really developed into a useable state yet. However, if webmasters are required to label the meanings of the items on their web pages then their may be large amounts of spam annotations.

    No matter how The Semantic Web changes the WWW, it likely that the fundamentals of SEO will still remain relevant for a long time. They may even become more important, because as search engines understand more about your content and the links to your content they will be better equip to judge the quality of those links.

    Published At: Isnare Free Articles Directory http://www.isnare.com

    TeamWork Builds Web Success
    The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

    Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

    Filed under: Direct Response Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, , , , , ,

    ElectricArtists Produces Directory of Brands on Twitter – MarketingVOX

    ElectricArtist is now following major brands on Twitter. In the article below by MarketingVox, Twitter seems to have become the new “it” tool for all marketeers and congressmen alike.

    However, I would welcome some personal feedback and case studies from users out there that have seen a substantial ROI or business changes by using Twitter for their brand, Anyone? Read article below.

    ElectricArtists Produces Directory of Brands on Twitter

    Brand management firm ElectricArtists launched Trackingtwitter, a site that tracks media, entertainment and consumer product accounts on the microblogging site.

    Trackingtwitter follows Zappos, Whole Foods, Starbucks, Jet Blue and Comcast, among others. It broadcasts the category (“sports,” “television,” etc.), the companies’ Twitter usernames, number of followers, most recent tweet and any personal notes ElectricArtists’ team has gathered about them.

    TeamWork Builds Web Success
    The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

    Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

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    Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Social Marketing, Social Media, Twitter, , ,

    One of the Best SEO Articles I Have Read

    Hi readers,

    This blog is dedicated to the business of online marketing and web success. We aim share quality and informative articles to help our readers surf through the maze of information. This article by By: Ivan Strouchliak covers all Search Engine Optimization aspects. He includes excellent information for both newbies and seasoned web developers and SEOs. Please read on.

    Search Engine Optimization, Website Development and Search Engine Spiders
    Do you have some experience with HTML and web site development, but haven’t really gotten your feet wet with search engine optimization? Keep reading, because you’re in luck. In this article we’ll cover some of the more important aspects of SEO, focusing on the changes that you should find easiest to make to your web site. After you read this, you should know where to concentrate your efforts now and going forward.

    Filed under: Direct Response Marketing, Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, Organic Search Results, Organic Searches, Search Engine Optimization, SEO Expert, Web Development, Web Success, , , , ,

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