The Web Success Business

Build Your Business Online

Advertising Will Change Forever

“I believe that digital advertising is just another tool in the general media world. The economic downturn and slashed budgets have increased the need to think out of the box. One the benefits of digital media is that you can measure analytics in real time.
I also believe that advertising will become more personalized as we delve into Social Media. But as the Internet world becomes saturated with constant messages, we will have to go back to the basics: Good creative!” – WST

Advertising Will Change Forever

By Josh Bernoff

Here’s one of the things we do at Forrester Research: we interview as many marketers as we can about their plans, identify trends and project future likely conditions, and then we put together some numbers to make a projection. If you’ve ever seen a Forrester projection, it comes from a process like this.

This means that inside every projection is an idea or ten about the future. Those ideas can be powerful, and they come from research with marketers and consumers.

My colleague at Forrester, Shar Van Boskirk, just published our five-year interactive marketing forecast. The idea inside it is the real kicker.

In this recession, marketers have learned that interactive marketing is more effective, and advertising less effective, per dollar spent. While budgets for online have decreased, they decreased less than other budgets. Six out of ten marketers we surveyed agreed with the statement “we will increase budget for interactive by shifting money away from traditional marketing.” Only 7% said “we have no plans to increase our marketing budget.”

Unlike the last recession, digital marketing is no longer experimental. Now it looks more like advertising is inefficient, relative to digital. More than half of the marketers we surveyed said that effectiveness of direct mail, TV, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. Read More.

Source: Advertising Will Change Forever

Filed under: Blogging, Facebook, Google, Online Advertising and Marketing, Online Branding, Online Marketing, SEO, SEM, Keywords, Direct Response W, Social Marketing, Social Media, Social Profiling, Twitter, Video, Video Marketing, Web Analytics, Web Success, , , , , , , , , ,

Use POG Ads to Promote

POG Ads, also known as Pot of Gold Ads, can help you promote your business in line with Google Adsense or on their own. These are pay-per click advertisements that can help bring traffic to your site and/or increase page revenue. – WST

By: KC Morgan

There are a lot of online advertising opportunities out there. As a Webmaster, don’t you owe it to yourself (and your site) to explore the possibilities offered by them all? Is it possible that one of these advertising possibilities could lead you to a pot of gold? Find out how you can use POG Ads to promote your site and increase your page revenue.

Touted as a Google AdSense alternative or complement, POG Ads is a pay-per-click promotion model that allows you to earn revenue by placing ads on your pages, or advertise your site on other pages. Want to take advantage of both? When you use POG Ads to promote, you can create your own marketing campaigns and earn income from your site.

What Are POG Ads?

POG, or Pot of Gold, Ads (http://www.pogads.com/) is an advertising service that helps Webmasters use pay per click in one of two ways (or both ways at once). POG Ads is a standard pay per click model that’s widely used for online advertising. The site widely touts itself as an alternative to Google AdSense, or a complement to that program which can be used at the same time.

POG Ads

POG Ads, in fact, work the same way as Google AdSense. You can choose to use this service to promote your Web site through customizable advertisements you’ll create with POG Ads. These ads, promotions for your site, will appear on Web sites belonging to the POG Ads network which somehow boast content similar to yours. It’s very inexpensive to use POG Ads to create advertisements and have them subsequently displayed on different pages across the Internet.

When traffic clicks on your ads, it will cost you money. For each click, you’ll pay a predetermined amount as outlined in your agreement with POG Ads. Hence, pay per click. POG Ads also offers a full advertising service, where you’ll pay a monthly rate to have an ongoing Internet campaign that promotes your site.

Google AdSense offers yet another way to benefit from pay per click, and you can enjoy the same opportunity with POG Ads. If you want to earn money on Web site advertising instead of spending it, you might choose to use POG Ads in a different way. By agreeing to rent out space on your Web pages and placing ads on your site, you can earn money through pay per click instead of spending it. You’ll be providing valuable advertising space for other POG Ads users, and you’ll be earning income with your site. Every time a user clicks on one of these ads, you earn an amount determined in your POG Ads agreement. The amount may be small, but the clicks can add up on very popular pages.

You’ll only place a cut-and-paste code in your HTML editor once; from then on, the page has the potential to earn. If it sounds like very little work, you’re starting to get an idea of how easy it is to use POG Ads and other pay per click advertising models.

What are POG Ads? POG Ads are a way for you to earn money or bring in more visitors to your pages — an advertising program you can use to your advantage. Use POG Ads to promote, use them to create income or use them both ways to give your site an overall boost. Use this service to replace other programs, such as Google AdSense, or use them in addition to other services already in place on your site.

Read More

The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

Filed under: Google, Online Advertising and Marketing, Website, , , , , , , , , , , , ,

Advanced Search Operators and SEO

For those with an understanding of search engine optimization (SEO) and its importance, here is a comprehensive explanation of a new “SEO” called search engine operators.  These operators allow you to see specific details about your keywords and can help with researching new and more effective keywords. – WST

By: Ivan Strouchliak

In this article we’ll share with you a couple of cool hacks to use in search engine optimization called advanced search engine operators. To use this article you must already be aware of your core keywords (the main keywords for which you’re trying to rank). If you’re not sure which keywords you want to target, use the Google Keyword Tool or Wordtracker for some research.

Using Advanced Search Operators – Intitle, Inurl, Inanchor

First, go ahead and open Google.com or Yahoo.com in a new window. Just follow the steps in the article and you’ll learn some new, helpful tricks. Use both to compare their usefulness.

NOTE: Keep in mind that Google doesn’t share much data with SEOs, while Yahoo is more open. Google is well aware that mainly SEOs use the commands described below, so it limits results on purpose. Take this information with a grain of salt.

Intitle: Command

intitle:keyword

intitle:”keyword phrase”

With this command, you will only see search results with your keyword phrase in title. The title tag is a crucial SEO element, and all pages targeted to a particular key phrase have targeted keywords in the title tag. With this command you can estimate the approximate number of competitors fighting over a specific keyword. Search both Google and Yahoo to get an average number.

As an example, a regular Google search for mortgage broker gives 7,440,000 results. A search with intitle:”mortgage broker” gives 251,000 results, which is a better representation of your competitors.

Search in Yahoo with this command gives 1,250,000 results. Yahoo’s results tend to be three to five times bigger than Google’s.

Inurl: Command

inurl:keyword

This command shows websites that have your keyword phrase in their URL. The keyword may be located in the domain name, as with http://www.examplekeyword.com, or in the filename (URL), as with http://www.example/yourkeyword.com.

For example, if you search with inurl:”mortgage broker” you’ll see 102,000 results for sites that have “mortgage broker” in their URL. Chances are, the sites on the first three pages are your competitors.

Yahoo shows 408,000 results.

Inanchor: Command

inanchor:keyword

inanchor:”keyword phrase”

inanchor:keyword1 inanchor:keyword2 inanchor:keyword3

With this command you can see websites that have a specific keyword in anchor text pointing to the domain. Usually this means that the site did link building with this keyword phrase. Google shows 7,020,000 results for inanchor:mortgage inanchor:broker, which is not likely to be a real number, while a search for “mortgage broker” gives 7,450,000 results. As mentioned above, Google distorts this data.

Yahoo is a little bit better when it comes to the inanchor command. Its index shows 118,000,000 for “mortgage broker” and 982,000 results for inanchor:mortgage inanchor:broker, which is a more accurate. You’ll notice that Google’s search count is a lot smaller than Yahoo’s, so don’t trust those numbers too much.

The inanchor command is very important, but unfortunately search engines don’t share this information with SEOs for obvious reasons. Linkscape and Majestic SEO keep their own indexes of the web and allow SEOs to see the anchor text of links. You need to pay for both, but it’s worth it.

Also, keep in mind that Google is now putting a lot of weight on domain trust, rather than anchor text. Anchor text is still an important factor, but domain trust is just as important.

Combining Intitle and Inanchor Commands

By combining two commands you can get results that list real SEO savvy competitors. When you use this command you will see results that have your keywords both in the page title and as anchor text for incoming links. . . Again, take the information with a grain of salt and use both Google and Yahoo. Let’s see the results.

Read More
The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

Filed under: Google, Search Engine Optimization, SEO Expert, Web Analytics, Yahoo, , , , , , , , ,

Google AdSense, Analytics Integration Now Available to All Publishers

Google AdSense made things a little easier for webmasters by allowing users to link Analytics to the program. Now users can access statistical information and create better, more targeted ads for their webpages.

by: Arnold Zafra

Google AdSense has just made the AdSense-Analytics integration available to all publishers. This feature which was gradually rolled out to selected AdSense publishers the past couple of months provides useful information about site traffic to individual pages and how users interact with publisherss’ sites.  Linking AdSense and Analytics accounts gives AdSense publishers more control on how to target their contents for a more profitable Google AdSense implementation.

Specifically, linking your AdSense and Analytics account will give you the following additional reports on your Analytics homepage:

Read Me

For further can’t miss marketing thoughts, download the Web Success Team’s latest Ten Steps to Web Success. And for a complete direct response marketing solution, discover our Solopreneur Marketing Package. It’s available for a limited time and for a select few. If you read this paragraph, I did my direct response job. Don’t forget to click the links!

TeamWork Builds Web Success

The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

Filed under: Direct Response Marketing, Google, Online Advertising and Marketing, , , , , , , ,

Clickset and Your Online Identity.

Clickset is a new tool that helps you keep your online identity in one convenient place. Once you sign-up you can connect with your pre-existing accounts like Google and Yahoo.

For more reading and information, here is an article from mashable.com

Cliqset Wants to Unify Your Social Identities

March 10th, 2009 | by Jennifer Van Grove

Previously hidden away behind closed doors, Cliqset, a social identity platform, is drawing back their curtains today and opening up their beta site to the public. Similar in purpose to the private beta site Chi.mp, Cliqset’s ultimate goal is to help users connect their online identities in one place so they can then safely share that online social identity with Cliqset-aware applications.

Cliqset even claims to be the last social identity you will ever need. After signing up, new Cliqset members can connect their Cliqset identity with their pre-existing Google, Plaxo, and Yahoo accounts, which means those contacts can be pulled into Cliqset and grouped into relationships. Read more.

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Filed under: Google, Online Branding, Online Business, Social Marketing, Social Media, Social Profiling, Web Success, , , , , , , ,

A day in the life of webmaster support

Behind the scenes at Google. Sounds like fun. I noticed they all seem to be using Macs. That made my day.

Follow Googler Maile Ohye as she goes through her day at Webmaster Central, our one-stop shop for webmaster support and resources. Check out interviews with Googlers such as Matt Cutts, Michael Wyszomierski, Reid Yokoyama, Jonathan Simon and Evan Tang.

Filed under: Google, ,

Follow me on Twitter

Save Poor Children In Asia

Save Poor Children In Asia
The Web Success Team is proud to be managing the "Save Poor Children In Asia" website.

RSS The Web Success Team Marketing Blog

  • An error has occurred; the feed is probably down. Try again later.