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Social Media, The 500 lb Gorilla In The Room

Social Media is the 500 lb gorilla in the room that nobody knows what to do with. Ignore it,  feed it, befriend it,  fear it, or understand it. Ultimately they will embrace it and accept it, and not worry about the ROI. Business is about connecting with people and people drive business and referrals. – Web Success Team

Source: Inc. 500

Inc. 500 CEOs Use Social Media for Business

By Tamara Schweitzer

A new study shows that the use of social media is particularly prevalent among Inc. 500 companies and provides new insight on the role social media plays in running a business.

For the third consecutive year, the Center for Marketing Research at the University of Massachusetts Dartmouth, has conducted a study on social media usage among Inc. 500 companies. The 2009 results confirm the upward trend of social media adoption rates among some of the fastest growing private companies, and provide a useful comparison of social media trends from 2007 on.

This year’s study, which was conducted by researchers Nora Ganim Barnes and Eric Mattson, included 148 of the 2009 Inc. 500 companies. As with the past two years, respondents were asked about their usage and familiarity with six types of social media tools, including blogging, podcasting, online video, social networking, message boards, and wikis. In the past year, social media usage by the Inc. 500 has grown, with 91 percent of companies reporting that they use at least one social media tool, compared to 77 percent in the 2008 survey. And, of the six social media categories, the one that continues to be the most familiar to Inc. 500 companies is social networking, with 75 percent saying that they are “very familiar with it.” Read more

Filed under: Business Networking, Drive Traffic, Online Advertising and Marketing, Online Business, Social Marketing, Social Media, Social Profiling, Web Success, , , , , ,

When Should You Fire Your Website Designer

A website can be an effective marketing hub, driving traffic and sales to your business.  However, there is much more to a website than a fancy design.  Search engine optimization and marketing are key points for any successful website as well as a comprehensive design that is well branded and easy to use.  You need all of the above to maintain a successful business online. Many web designers do not know how to market the beautiful websites they create.  So be careful when shopping for a web designer. – WST

By Ajay Prasad

Your online business is not a wild crazy idea, but a source of your income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.

The problem is web designers’ focus on the technical aspects of the site. They don’t have a clue how to build a website that makes you a ton of money, drives floods of traffic, and gets you top placement on search engines.

Why Do You Have a Website?

The reason you have a website for your business, no matter what business you are in, is you want to rake in bundles of cash. Maybe not now, but definitely later, it should be bringing returns on your investment.

Your Website is Like Your Business

Make sure that your web designer owns a successful online business and knows how to run it.

Your sole purpose in having a website should be to use it as a marketing and communications tool. It is not there to be pretty. It should not be there to win awards. It is there to make you money. Even if you have a better product or service than your competitor, the one who attracts more prospects and customers – wins! Being the best at marketing is all that matters.

Online Marketing Is Completely Different Than Marketing Offline

All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It’s important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online.

They are two different worlds. For example, online marketing REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo….so you routinely appear on the first page for the optimal search terms for your business.

Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the “include all words” strategy has proven to be a total failure.

And, most designers and businesses do not know that SEO (search engine optimization) is not SEM (search engine marketing). If you do one and not the other, you will probably be very disappointed with your results.

Studies have shown that you need to be on the first page of search engine results to get enough people coming to your site. SEO and SEM are not optional for online success – they are mandatory!

Increase your ROI: Only Work with People Who Know Website and Online Marketing Read the rest of this entry »

Filed under: Direct Response Marketing, Drive Traffic, Search Engine Optimization, Uncategorized, Web Design, Web Development, , , , , , , , , , , ,

Why You Should Use Article Directories to Promote Your Website

Article Directories play a big role in Off-page Marketing.  Directories ensure that your content is circulated on a well-known and efficient website.  The more pages you have both on-site and off-site, the better your rankings can be.  Article directories also allow authors to link back to their websites, which can direct qualified traffic to your business. – WST

By: Jay Gaulard

If you are online and are not already using article directories to promote your website, you are missing out on a free and highly effective marketing option. Article directories are great ways to draw traffic to your site without paying for advertising. However, to get real traffic to your site using an article directory, you must know how to use them correctly. Read the rest of this entry »

Filed under: Direct Response Marketing, Drive Traffic, Online Advertising and Marketing, Web Content, Web Traffic, , , , , , ,

Website Spider and Visitor Usability

This is a great article that properly details how to make your website user and spider friendly. Making it easy for visitors to use your site can shorten your bounce rate and may increase sales. You want users to have access to the necessary information so they can act by either bookmarking your page or buy from you.

by: Ivan Strouchliak

In this article we are going to discuss spider and visitor website usability issues. Luckily for us, both search engine spiders and human visitors have similar preferences, and are quite easy to satisfy. Before we get deeply into what you should be doing, though, let’s start with some examples of what you shouldn’t be doing.

Bad Examples of Usability

The examples below are from 2008. I’ve never been to web design school, but from the examples below I get the feeling that universities and colleges are not doing their jobs. The sites below were either done by amateurs or web designers who picked the wrong profession. Go to those sites and try getting ANYWHERE. It’s a hassle. Keep mental notes and make sure you AVOID those crimes against usability.

Source: SEO Chat

For further can’t miss marketing thoughts, download the Web Success Team’s latest Ten Steps to Web Success. And for a complete direct response marketing solution, discover our Solopreneur Marketing Package. It’s available for a limited time and for a select few. If you read this paragraph, I did my direct response job. Don’t forget to click the links!

TeamWork Builds Web Success

The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

Filed under: Direct Response Marketing, Drive Traffic, Online Advertising and Marketing, Online Business, SEO Expert, , , , , ,

How Dapper Ads can Save Display

Finally a new tool that works with user behavior and that’s actually helpful.

Here is a very good article explaining more of the uses for this tool

A New Advertising Tool That’s Truly Cool
By Sean Carton, ClickZ, Mar 2, 2009

It’s becoming increasingly difficult to find any truly new and cool tools that have emerged from the advertising world. We’ve got search. We’ve got display. We’ve got video. We’ve got podcast ads. And we’ve got multiple variations of each. But as far as truly new and innovative tools go, there doesn’t seem to have been much innovation in a while.

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Filed under: Drive Traffic, Online Advertising and Marketing, , , , ,

Friends and Foes in the Twitter Universe

I have now been an active Twitterer for over 2 years with over 850 followers that is growing daily. Twitter has been a very interesting social and business experience. I find myself using Twitter for everything from casual conversation, business contacts, researching links, posting jobs and fielding questions. As I explore micro-blogging, I have discovered a few likes and dislikes that I want to share with my readers. Here are some of my comments about “TweetFriends” and TweetFoes. Read more.

Source: Web Success Team Marketing Info

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Filed under: Drive Traffic, Online Advertising and Marketing, Online Business, Social Marketing, Social Media, Social Profiling, Twitter, Web Traffic, , ,

What Expectations Do You Have of Your Website in These Difficult Times?

“Check out The Web Success Team’s most recent article that explains different options for your online business to increase traffic and keep in the game during tough economic times.”

What Expectations Do You Have of Your Website in These Difficult Times?

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Filed under: Drive Traffic, Online Business, Web Success, Web Traffic, Website, , , , , ,

Build Brand Identity on Twitter

If you are seeking the most effective way to build your brand identity on Twitter to increase traffic to your site, then The Web Success Team recommends this great article.

25 Power Tips To Build Brand Identity on Twitter

Posted by Web Strategist ShriNagesh November 15, 2008

By The results of your social media networking depends on what you want to achieve with the time you invest on social media. If you have specific objectives, chalk out a plan before you get started.

read more

Filed under: Drive Traffic, Online Branding, Social Media, Social Profiling, Twitter, Web Success, Web Traffic, , , , , , ,

Don’t Worry About Duplicate Content If You Have An Authority Content Web Site

By B Hopkins

The duplicate content issue has gone back and forth on the Internet for the last several years now. There are camps that have been saying that your web site will be penalized if you have duplicate content, to the camps that are saying your web site won’t gain any benefit if it has duplicate content on it, to those that say that you shouldn’t worry about it at all. With all of these opinions flying around over the Internet, which camp should you pitch your tent in?

The basic answer is there really is no duplicate content penalty outside of your own web site. There are undesirable side effects in the search engines if your website has duplicate pages, however this article focuses on duplicate content between 2 different websites. Your web site may not benefit much if you have duplicate content (duplicate content means that your entire web page content is basically the same as another web page). However there are ways to use content on your website that is used on other web sites and not have it look like duplicate content to the search engines, but that is another article. If you don’t want to worry about duplicate content in any way shape or form, then having an authority content web site is the way to go. Read more.

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Filed under: Drive Traffic, Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Web Traffic, , ,

“2009 Google Flash SEO”

Brian Ussery has completed some testing on Google new Flash indexing capabilities, and shared his results at beu blog.

This could be incredibly important in improving traffic to the content itself, which we have not spent nearly enough focus on yet.

2009 Google Flash SEO

October 13th, 2008 – by Brian Ussery

In case you missed their recent announcement about Flash, Google and Adobe have teamed up on a new algorithm to index text content in Flash. As a result of the new algorithm for Flash, Googlebot now indexes “textual content in SWF files of all kinds” and extracts URLs embeded in Flash.” On July 1, 2008, Google rolled out another update designed to assist Googlebot in its ability to traverse simple JavaScript, like SWFObject. While the full impact is not yet known, these technologies will redefine how Flash sites are created, constructed, designed and, as a result, optimized.

Before discussing the results of my case studies and how to optimize an actual scenario Flash site, it’s important to understand some crucial background information.

read more | digg story

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Filed under: Drive Traffic, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Web Traffic, , ,

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