The Web Success Business

Build Your Business Online

When Should You Fire Your Website Designer

A website can be an effective marketing hub, driving traffic and sales to your business.  However, there is much more to a website than a fancy design.  Search engine optimization and marketing are key points for any successful website as well as a comprehensive design that is well branded and easy to use.  You need all of the above to maintain a successful business online. Many web designers do not know how to market the beautiful websites they create.  So be careful when shopping for a web designer. – WST

By Ajay Prasad

Your online business is not a wild crazy idea, but a source of your income. Trust the right people to design your website. Your 17 year old nephew may be able to create your website or you can get a free one from several services…they might even be kind of pretty. In my research and experience, less than 2% of businesses that have websites have planted the seeds to online success. Many of them are your competitors.

The problem is web designers’ focus on the technical aspects of the site. They don’t have a clue how to build a website that makes you a ton of money, drives floods of traffic, and gets you top placement on search engines.

Why Do You Have a Website?

The reason you have a website for your business, no matter what business you are in, is you want to rake in bundles of cash. Maybe not now, but definitely later, it should be bringing returns on your investment.

Your Website is Like Your Business

Make sure that your web designer owns a successful online business and knows how to run it.

Your sole purpose in having a website should be to use it as a marketing and communications tool. It is not there to be pretty. It should not be there to win awards. It is there to make you money. Even if you have a better product or service than your competitor, the one who attracts more prospects and customers – wins! Being the best at marketing is all that matters.

Online Marketing Is Completely Different Than Marketing Offline

All of the tools, techniques, communication, etc. in the online world are different than those offline. A very common mistake is to think because it works offline you can just put it on your website! It’s important to realize the reader of offline copy thinks and processes information in a different way than someone reading online copy. What works offline may be a complete flop online.

They are two different worlds. For example, online marketing REQUIRES you to know how to get your site ranked high, very high, in the search engines like Google and Yahoo….so you routinely appear on the first page for the optimal search terms for your business.

Of course, this assumes you know how to find the optimal words for your business, your marketplace, your niche, etc. Just so you know, the “include all words” strategy has proven to be a total failure.

And, most designers and businesses do not know that SEO (search engine optimization) is not SEM (search engine marketing). If you do one and not the other, you will probably be very disappointed with your results.

Studies have shown that you need to be on the first page of search engine results to get enough people coming to your site. SEO and SEM are not optional for online success – they are mandatory!

Increase your ROI: Only Work with People Who Know Website and Online Marketing

When you are planning your financial future, you hire a financial planner or an attorney who specializes in that area of law. When you want plastic surgery you don’t go to a podiatrist, unless you want to end up with your nose looking like a foot.

Did you know that 99% of web design companies don’t know how to create online sites that actually market your products or services?

You need people who can help you with how to create “hot” products or services that your customers really want.

You need people who make it possible for you to have a “money tree” business. People who can produce money like it grows on trees. People who have the communication skills to capture the attention of, and “cash the order” with, your customers. Online or offline. (That means using multiple marketing channels and starting with the lowest cost which is online!)

You need people with real world experience as well as online experience that can combine the two for the benefit of…YOU. No one has the time to learn everything about their business, the internet, marketing, copywriting, finances and so on. That is why…

“The price of ignorance is paid forever!”

Successful entrepreneurs value all the real-world experience they can get. Where do they get it? By surrounding themselves with a team of experts, who can provide the knowledge, guidance and successful experience for a wide variety of businesses.

Always Remember Your Website is your Marketing Machine

It is all about driving people to your website. This is more than “being found” for the right search terms. This is about having a comprehensive strategy that links your offline and online marketing together to create leverage for your business and to get maximum results.

You need to be sure your online partner can:

• Create a site that entices visitors to convert from information seekers to paying customers
• Generate a stream of online and offline leads
• Show you what functions of your business can be automated to save you money…and put those savings to good use…getting more customers

• Show you the secrets of capturing information and how to utilize it for easy access and follow up

• Show you how to make more sales with your existing customers
• Help you set up marketing campaigns that get real results and build customer loyalty
• Help you use email marketing ethically and effectively

Seriously, if your web designer/dungeon master/graphic Zulu cannot do ALL of these things and more, FIRE them now. You are wasting time and money! And time is often worth more than money!

Read More
The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email bob@websuccessteam.com. To your web success!

Advertisements

Filed under: Direct Response Marketing, Drive Traffic, Search Engine Optimization, Uncategorized, Web Design, Web Development, , , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: