The Web Success Business

Build Your Business Online

Women Prefer Blogs/Facebook To Twitter

It’s true, women make up 85% of the purchase decisions in the U.S.  This information is key to any and every marketer.  With Mother’s Day gone and Father’s Day on the rise, perhaps it’s time to pay attention to what women are doing on the web. – WST

By: Jason Lee Miller

Losing interest in traditional media

tweetmeme_url = ‘;;
tweetmeme_source = ‘webpronews’;

// –>

Women keep their personal lives and business lives very separate when it comes to social media, according to the 2009 Women in Social Media Study by BlogHer, iVillage, and Compass Partners. While women consider blogs great sources of information, especially regarding purchases, the vast majority of women use social networks solely for keeping in touch with family and friends.

Over half (55%) of the women surveyed in said they participate in some kind of blog activity (publishing, posting comments, reading), and 53% use social networks.

But here’s the kicker: Women use social networks in the purest sense only; 75% use them to keep in touch with friends and family, and not so much as information sources or for making purchase decisions. That’s a major insight considering this is the half of population making 85% of purchase decisions in the US.

In contrast, women rely more on blogs for the business of life, and are twice as likely to use blogs than social networks as an information source (64%), for advice and recommendations (43%), and opinion sharing (55%). Women are 50% more likely to use social networks merely as a means of keeping in touch.

A third of those participating in social networks are loyal to just one and do no other social media activities on a weekly basis. There are likely infinite reasons for that, but it sheds a rather harsh light on why only 20% of women appear to use Twitter.

It could mean that most want all of the networking under one roof for convenience, and only desire one-to-many communication if it involves people they know and trust. It could also mean that Twittering is still considered a medium for celebrities, politicians, and digital hipsters; the survey found that women who themselves blog are significantly more active across all forms of social media.

Read More

The Web Success TeanSPECIAL: Solopreneur Package – Jump Start Your Business
The Web Success Team’s Solopreneur Package includes a 5-page custom direct response website fully branded and optimized for Search Engines with 6-months of online marketing, social networking, blogging, article marketing and much more. Lock in your special pricing now before the rate goes up! Contact the Web Success Team at 818-222-5643 or email To your web success!

Filed under: Blogging, Facebook, Social Marketing, Social Media, Twitter, , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: