The Web Success Business

Build Your Business Online

The New Rules of Marketing & PR

Posted by Jessica on Nov 4th, 2008

Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short write up and video interview with Scott as well.

David started his presentation with an impromptu survey, asking the audience to respond with a show of hands to questions like:

  • How many of you have been to a tradeshow as a participant, not an exhibitor, in the last year? (very few people in the room raised their hands)
  • How many of you have responded to a Direct Marketing piece in the last year? (very few people in the room raised their hands)
  • How many of you have seen an advertisement, either magazine or TV, and made a call or purchase based on the advertisement? (again, very few show of hands in an overly packed room)
  • Now, how many of you have done a search on Google to find answers or information about a product? (almost everyone in the room raised their hands to answer this question)
  • How many of you have reached out to your network for answers, either by using Facebook, LinkedIn, or other online venues? (about 95% of the room raised their hands). Read more
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Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, , , , , , ,

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