Why Get Press Release Writing Services?

by Sunita Biddu

For most SEO service providers, press release writing services are some of the most neglected of all that they offer. It’s not something that people often get, with many preferring more ‘mainstream’ services like link building. But press releases can be just as effective as any article, and can tie in just as well to your online marketing strategy – if you know how to use it, that is.

What’s a Press Release?

Press releases are essentially short informative articles. Think of your typical marketing articles, make them a bit shorter, add a dash of journalistic writing styles and you’d get a pretty good idea of what press releases look and sound like.

Despite the differences in style, press releases are very similar to good old articles when it comes to using them for marketing. Both are great mediums for informing people about something, both can be used as a context for link building and – most importantly – both can be used to beef up the content on your site.

Not Your Regular SEO Copywriting

Style is the fundamental difference between regular article writing and real press release writing services. There’s a particular template and feel to be achieved for press releases, and that can only be had if the writer knows what he or she is doing. That said, you have to be a little pickier with the professional SEO company you’re working with if you want to incorporate press releases in your SEO.

If you’re the type who regularly requests for sample writing from potential service providers, don’t stop now. Ask specifically for samples from the company’s previous press release writing projects so that you can see how its writers work with a real case. That’s because some companies don’t make much of a distinction between regular marketing articles and press release writing, and that could spell a wasted investment on your part.

When you’re considering press release writing services from different professional SEO companies, look at the style and feel of the writing first. A well-written press release should use concise language, a mildly impersonal tone and more journalistic than usual style. Most professional SEO companies who have been in the business for some time should know how to pull it off for you.

Making the Most of Press Releases

Press releases are also used in a slightly different way than regular marketing articles, and you have to make sure that this is something your service provider knows about. Directories are commonly the default destination for marketing articles; after all, that’s the main purpose of the directories. A press release, meanwhile, would look awkward and out of place in a regular article directory.

Most of the time, your press releases would better fit the context of a news site or a news aggregator that really deals with news from all over the Internet. Remember, part of the rationale behind a press release is to make your company look important and newsworthy. Getting your press release on an actual news site only strengthens that impression.

There are a good number of differences between regular article marketing and promotion with the use of press releases. Quiz your service provider about the difference to see if you can expect quality output from them.

Article source: http://www.articlebots.com

TeamWork Builds Web Success

The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Your website can become an effective marketing hub for your business. To learn more about the power of Direct Response Web Marketing, log on to Why Direct Response.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Press Releases , Online Marketing, press release, professional seo, professional writing services, Search Engine Optimization, seo, seo services, writing a press release, writing services

What is The Semantic Web?

Semantic web is the new revolution. The article below describes how visitors will benefit from this new technology.

By: Michael Hawthornthwaite

The Semantic Web is a (currently theoretical) future state of the World Wide Web where information is machine-processable, rather than just machine-renderable for human viewing. Software will then be able to better find, organize and merge the data as it will have more “understanding” of the meaning of the data.

For example, if I go to a web page about a particular conference, my calendar software would be able to interpret the web page to extract the date, time and location of the conference. This may then allow it to show me available flights for the conference or transfer the data directly to my car’s GPS system. This is a simple example, but demonstrates the power The Semantic Web could provide.

The are many different technologies which have been proposed to describe this “meaning” to computers including: Resource Description Framework (RDF), RDF Schema (RDFS), Web Ontology Language (OWL (sic)), XML and many more. The discussion of these is beyond the scope of this article.

How could The Semantic Web effect search?

The Semantic Web will allow search engines to be much more intelligent and give answers to more general queries. For example, rather then searching for “Florida Holidays”, I may be able to search for “Sunny holiday destinations that are fun for kids in America”. Most humans would be able to give Florida as a possible answer to this query. However, for a computer to come to the same conclusion it must “understand” information much better than it currently can. A search engine needs to know that Florida is a sunny place, that is it good for kids and that it is in America. Thus, significant amounts of AI technology will also need to be developed.

How will this change SEO?

It is hard to say how The Semantic Web will change SEO, as the technology has not really developed into a useable state yet. However, if webmasters are required to label the meanings of the items on their web pages then their may be large amounts of spam annotations.

No matter how The Semantic Web changes the WWW, it likely that the fundamentals of SEO will still remain relevant for a long time. They may even become more important, because as search engines understand more about your content and the links to your content they will be better equip to judge the quality of those links.

Published At: Isnare Free Articles Directory http://www.isnare.com

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Filed under: Direct Response Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W , Human Viewing, Information, Semantic Web, Web Effect Search, Web Page, Web Success Team

How To Build Your Website Traffic By Using Squidoo

by Sunita Biddu

How can you use your Squidoo lens to build more traffic to your website? Let’s start with introducing you to Squidoo and what it is. Simply put, Squidoo is just a free online host site where you can make your own web pages or lens without needing any knowledge or background in programming. Squidoo lens are pretty simple to set up and can be done in less than 10 minutes making this an invaluable source for getting people to notice or read just what you have to say!

There are many add-ins that are also available such as RSS feeds which makes it a great traffic and ranking booster for your website. Forget about the need for advertising through print media that will cost you potentially hundreds of dollars to get the word out about your website and the product or service that you want to sell! Squidoo lens can also include links to your website, therefore rapidly increasing your website traffic with the proper keyword placement.

You may create many different Squidoo pages that pertain to what you want to sell online. Let’s say that you have a website that sells candles for instance and you are looking for ways to promote it and gain more organic traffic without the cost of submitting to article directory. You can do this quite simply by making a Squidoo lens for each and every one of the candles that you have to sell. All you have to do is create a page or lens in regards to the type and/or scent of the candle. You can also perhaps do a lens on aromatherapy or the benefits of relaxation!

Each Squidoo page is automatically indexed by search engines so the more you write about your website using strategically placed keywords, the more your ranking goes up!
There are many things that can be added to your Squidoo lens such as; surveys, youtube videos, photos, blog searches and a whole lot more. Another way to gain real organic traffic is to perhaps place some of the newer released youtube videos there! Once they are searched for with Google, your Squidoo page will show up and you have gained some traffic!

Your Squidoo lens is amongst hundreds of thousands of other Squidoo lens so you gain more traffic this way as well. It is quite common knowledge that once the topic has been searched and several of the same are on the one page most of us simply click the next link to view and find knowledge about the same thing. Surveys about new products that you are about to launch are a great way to generate traffic and potential sales of the item through your Squidoo lens. Interaction is also prominent with Squidoo lens for every time something is added whether it is a comment or a reaction to one, your page is sent to all of those who have added the RSS feature to their Squidoo. There are many ways to increase traffic to your website by creating a Squidoo lens, so what are you waiting for?

Gain free advertising, traffic, page ranking, potential customers and sales simply by making a Squidoo lens today! Or you can hire a professional squidoo lens creation service to execute an awesome and more effective job for you.

Source: How To Build Your Website Traffic By Using Squidoo

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Filed under: Content , Squidoo, Squidoo Lens, web pages, Web Traffic

More Twitter Surprises

I have now been an active twitter for over 2 years. I am always suprised to find out who indeed is spending all this time reading and following tweets. This article below has some of of those answers. Read on:

When You Twitter – Do You Know Who is Listening? (And, will it help your conversion optimization efforts?)

by Raquel Hirsch and Chris Goward

In the current mad frenzy rush to all-things-Twitter, one data point seems to be missing from the 140-character discussion: Who is Twittering? And, similarly, who is out there ‘listening’ to your Tweets?

The Twittersphere is exploding.

According to an analysis of February data by comScore blogger Sarah Radwanick, over the past several months, comScore has been watching how quickly traffic to Twitter has exploded:

• Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago.
• The past two months alone have seen worldwide visitors climb more than 5 million visitors.
• U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million visitors in February, up more than 1,000% from a year ago.

But what are the demographics of Twitter users?

Well, marketing friends, it seems that we are in for a surprise.

Twitter Followers are older than you think

According to Reuters blogger Alexei Oreskovic, while Twitter “has the fast-growing microblogging service has all the earmarks of a young person’s pastime” Twitter devotees are grayer than you might expect:

The majority of Twitter’s roughly 10 million unique Web site visitors worldwide in February were 35 years old or older.

TeamWork Builds Web Success
The Web Success Team specializes in building and marketing direct response websites that take full advantage of the latest developments on the Internet. The Team has an arsenal of effective web strategies, online tools and proven techniques to promote your products and services. And we’ll show you ways to increase the amount of qualified traffic to your site through the expanding “social web” and how to convert visitors into buyers at a high rate of return.

Contact the Team today for a complimentary consultation at Contact Us or email Bob Speyer at bob@websuccessteam.com. To your web success!

Filed under: Twitter, Web Success , Conversion, Marketing with Twitter, Traffic Growth, Twitter, Twittersphere, Web Success Team