The Web Success Business

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Ripening FreshDirect

Every single feature does NOT have to be crammed into the interface. A smart minimalist design will provide just enough of the core functionality up front, and allow for the gradual introduction of deeper features and extras as the user interacts with the product. FreshDirect is a great example of OK Aesthetics.

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Filed under: Online Branding ,

Selling Patriotism and Product:

Team Launches Pat Boone’s Niche Marketing Website

Last week, the Web Success Team launched a new direct response niche marketing website for legendary music icon Pat Boone. For My Country is the title of a unique historical DVD about the National Guard, documenting its service to the nation from the Revolutionary War to Iraq.

Patriotism, Value and Excitement
The focus of this site is to pay tribute to the Guard by telling its story in the For My Country DVD and to donate a portion of the
proceeds to the veterans. The online branding and development of this niche marketing site includes descriptions of the products, supporting testimonials, a video trailer preview, an audio by Pat Boone, an endorsement by the well respected Dove Foundation for family entertainment, and a donation to the Paralyzed Veterans of America with each purchase. This niche site offers the visitor a clear, concise message, patriotic branding, exciting value with bonus material, and a bundled product offer along with celebrity endorsements and charitable contributions. Visitors landing on the site should get a real sense of patriotism, value and excitement.

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Filed under: Direct Response Online, Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W , , , ,

How to get the most from web directories

If you have ever considered directories for link building (or traffic) – what is your plan of attack? While using directories in your SEO efforts is not exactly a huge factor, it can be done wrong. Yeah, I know… how tough could it be right? Well, there are some things to consider… and we’ll be look

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Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Web Traffic , , ,

Success Starts with Articles

No one can logically argue against the fact that content is king. Web sites that are nothing more than glorified link farms or ad spiels must work harder and invest more money to gain visitors-almost none of them return. To keep users returning, there must be a reason. Articles can serve two major roles in maintaining a successful website-

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Filed under: Online Marketing, SEO, SEM, Keywords, Direct Response W, Web Traffic , , ,

Enhance In-House Search Thru Offline Media

The good news: eMarketer projects 17.4 percent growth in US internet ad spending this year compared to last year. The bad news: the amount estimated to be spent this year was downgraded by a billion dollars ($24.9B vs. $25.9B). Should we be worried? Not really, because internet ad spending will likely continue to grow at the expense of traditional

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Filed under: Search Engine Optimization ,

Top 10 Notably Embarrassing Mistakes In Microsoft’s History!

Happy Steve Jobs day. Where would I be without him.

Today is Steve Jobs’ day! Today is the day in history where Steve Jobs left Apple (1985) and the day where he came back to rejuvenate the company (1997). This is why we’ve decided to pick on Microsoft Corporation (today with the Top 10 Microsoft Mistakes).

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Filed under: Technology , ,

Web Marketing: If You Don’t Know About SEO, Start With Pre-SEO

Great article. Doing your homework before hiring an SEO company is essential.

By SCORE

Web-savvy people, close your eyes. This is a definition of SEO, “search engine optimization,” for the average Jennifer (or Jason).

SEO is a group of “internet things” you can do to help people find your website when they are looking for your subject, service or product, all without buying ads to send them there.  These “internet things” are mostly words you put on your website, or in its code. And sometimes on other websites too.

After this, explanations of SEO get very techy very fast.  So I’m getting you warmed up for SEO with pre SEO.

I’m making up the term Pre SEO. Here’s my definition. Pre SEO is three things you can do, all by yourself, to start thinking in an SEO direction, to get ready for the real thing. Read more.

Filed under: Search Engine Optimization , , ,

Think about SEO before making a site live

We have all been there. You want to make your new website live as soon as possible, so you work hard, publish it, submit it to Google and go from there. Two months later, you consider modifying your website structure to ‘SEO friendly’ URLs. This is one of the most common mistakes when setting up a new website if you are looking to rank well in the

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Filed under: Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, Search Engine Optimization, Web Traffic ,

Top 5 Ways To Use Web 2.0 for Web Marketing

By Jason OConnor (c) 2008 Net Gazette

Web 2.0 and Web marketing is a match made in heaven. There are many ways to create traffic to your website using the power of Web 2.0. Below I am going to examine what I consider to be the top five.

Jack Humphrey, a well-known Web 2.0 expert, defines it this way in his Authority Black Book:

Generally speaking, if people can submit links to content, submit content, make comments and vote good/bad content up/down thus affecting the amount of traffic that content can generate, it’s Web 2.0.
Universal Log File Analyzer – Advanced Web Analytics!

Blogs, wikis, file sharing sites, content rating systems, book-marking sites, and social networking sites are all examples of Web 2.0. Some of the more well-known Web 2.0 sites are YouTube (file sharing), Facebook and MySpace (social networking), Wikipedia (wiki), del.icio.us (book-marking) and Digg (content rating system). The list is almost endless, and the traffic that these websites generate is absolutely staggering. Read more

Filed under: Drive Traffic, Online Advertising and Marketing, Search Engine Optimization, Web Traffic , ,

Facebook Grants Google Access to Groups and Events

Last night Facebook started making Facebook groups, wall posts and discussion topics available to search engines. This means Facebook is now attempting to gain more traffic through at least one more significant source on the site.

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Filed under: Facebook, Social Marketing , ,