The Web Success Business

A website is like a finely tuned engine. It should be built to generate maximum exposure on search engines, drive traffic to the site and make its owner money. It’s not enough to put gas in the tank (content, graphics, links, etc.) and expect it to take off!

You are not a (web) mechanic and not expected to know all the nuances of Search Engine Optimization (SEO). But to get the most mileage out of your website you need to have a SEO expert fine tune it. So instead of seeing red with SEO, the Web Success Team’s optimization strategies and techniques will help put your site in traffic’s fast lane.

For example, not many website owners know about the “nofollow” tag. But it is important for your website optimization. There are certain pages, content or links you do not want the search engine spiders “to follow.” It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results. By putting the “nofollow” tag in the code will tell the Google spiders not to follow your designations.

There are other SEO tags (i.e. meta, title, anchor and description tags) that need to be built into the coding for the search engine “bots” to find. These tags are taken from the keyword rich content in your website. When done correctly and according the Google guidelines, it will help get your page ranked and make it easier for people searching for your products and services to find your site. Remember the more traffic, the more viewers, the more leads and sales.

The devil may be in the details of SEO but optimization should be in your website and be an important part of your marketing efforts. The Web Success Team can tailor an SEO package to your website and your budget. Contact the TEAM today for a site review at 818-222-5643 or bob@websuccessteam.com. We’ll have you seeing black in no time!

Filed under: Drive Traffic, SEO Expert, Search Engine Optimization, Website, Website Optimization , Search Engine Optimization, SEO Expert, Web Success, Web Success Team

February 11, 2008 • 10:58 pm 0

Blog Pulling Power – Creating Flagship Content

Walk into a shopping mall and at the ends or in the corners are usually huge big-name stores. These are anchor units, the flagships of the mall. For many people they are a destination on their own, or a big part of the decision process in choosing where to go. The smaller units fill in the gaps, gaining walk-by traffic as people move from one ancho

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Filed under: Content, Direct Response Online, Online Advertising and Marketing, Online Marketing, SEO, SEM, Keywords, Direct Response W, Web Content , Blog, Flagship Content

February 5, 2008 • 12:35 am 0

Picking An SEO-friendly Web Designer

Here’s what I have to add: Want a way around Flash? replace with video clips, you can optimize these and post them on the many video search and sharing engines.

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Filed under: Direct Response Online, Organic Search Results, Organic Searches, Search Engine Optimization, Web Design, Web Development